Stephanie Long, founder of Launch Your Nutrition Biz and Booked Out Nutritionist, sits down with marketing strategist Kelsey Reidl to untangle a question a lot of established founders quietly wrestle with: how do you build a personal brand on top of a business that already works, without confusing your audience or diluting what's already paying the bills? What starts as a funnel-strategy conversation turns into a much bigger one about identity, monotony, and giving yourself permission to evolve out loud.

After eight or nine live events and nearly four years of hosting, Wave for Women co-founders Kelsey and Emily sit down for an unfiltered conversation about the fears that keep them up at night before an event — from pregnancy scares and ice storms to missing name tags and worn-out swag bags — alongside the parts of event-hosting they've learned to fully trust.

Nicole Crone — co-founder of My Aligned Purpose and host of a podcast with over 600 episodes — joins Rain or Shine for a candid conversation about becoming a mom at 40 after years of not wanting kids, surviving a two-year fertility journey, and navigating one of the hardest eight-week stretches her business has faced. Along the way, she shares the systems, mindset tools, and rituals that keep her grounded — from "duvet days" to yearly word-of-the-year necklaces.

In this episode, host Kelsey sits down with Shayla, founder of Better Than a Bot, a personal assistant service based in Calgary. Shayla shares her journey from 15 years in oil and gas to building a business on her own terms — and why hiring a personal assistant isn't just for the elite. This is a candid, inspiring conversation about time, boundaries, burnout, and building a life that actually fits.

Recording live from the car en route to a Wave members' event in Prince Edward County, Kelsey reflects on the origin story that started it all — a fully sponsored podcast tour of PEC eight years ago — and unpacks why deciding to stop being a "beginner" changed the trajectory of her business. She also gives an honest, real-time update on prepping for maternity leave.

Sarah McCready, founder of Illuminated Joy, joins host Kelsey for a rich conversation about what it truly means to operate from a place of peace rather than hustle. From charming the village grump as a five-year-old to building a thriving mentorship business after 20+ years in corporate financial services, Sarah shares the real story behind her business name, why nervous system regulation is the missing piece for most entrepreneurs, and how the simple act of genuine human curiosity can become your most powerful business superpower.

Jen Govier is the founder of HUX, a bamboo charcoal underwear brand designed to eliminate camel toe and keep women feeling confident and comfortable. In this conversation, Jen shares the origin story behind HUX — from a mortifying gym mirror moment to a product now sold in 19 countries — and the patient, intentional entrepreneurial journey that made it possible.

In this energetic solo episode, Kelsey shares three unscripted but surprisingly connected ideas: the power of genuinely celebrating others' wins, using "time confetti" to nourish yourself instead of defaulting to your phone, and the marketing principle of "wrapping your garlic in prosciutto" to make your message irresistible.

In this episode, host Kelsey sits down with Lauren Murdoch, founder of Murdoch Marketing, a fractional marketing consultancy based in Burlington, Ontario. Lauren shares the raw, messy, and ultimately inspiring story of leaving a burnout-inducing corporate career, taking her family to New Zealand for four months, and coming home to build a business rooted in clarity, community, and genuine strategy. This is a must-listen for marketers, entrepreneurs, and anyone who has ever felt the pull toward something more aligned — but wasn't sure how to get there.

Consistency isn't about doing everything all at once — it's about doing the right things, repeatedly, in a way that's actually sustainable. In this solo episode, your host breaks down the real reason most people fall off the wagon, introduces a powerful Venn diagram framework for diagnosing consistency blocks, and walks through a practical goal-mapping method you can use starting today.

Matt Diamante — founder of the Hey Tony Agency — joins host Kelsey for a candid conversation about his winding path from process server to band member to SEO expert. Matt breaks down the foundational steps any small business owner can take to rank on Google, explains how AI search is changing content strategy, and shares the simple daily habit that transformed his referral-only agency into a content-driven machine.

In this candid solo session, Kelsey answers your top marketing questions — covering pricing strategy, how to evaluate cold PR pitches, and what to do when your Instagram feels scattered and purposeless. Woven throughout are honest life updates: navigating her second pregnancy, the power of accountability, and how to embrace change as an entrepreneur.

Sonya Szabo is a Canadian business lawyer, former café owner, and entrepreneur who has never done things the conventional way — and that's exactly why it works. In this episode, she returns to the Rain or Shine podcast after eight years to share the full arc of her story: building and selling the Vic Café, going to law school at forty, battling imposter syndrome, and ultimately creating a law practice that reflects her values instead of the industry mold.

In this candid solo session, Kelsey answers your top marketing questions — covering pricing strategy, how to evaluate cold PR pitches, and what to do when your Instagram feels scattered and purposeless. Woven throughout are honest life updates: navigating her second pregnancy, the power of accountability, and how to embrace change as an entrepreneur.

Adam Morka is the entrepreneur behind Trail Hub, a 142-acre events and recreation destination in Durham Region, Ontario built on the site of a former ski hill. In this episode, Adam breaks down how he drove 170% year-over-year revenue growth using a multi-channel marketing strategy, the hard lessons that came with scaling fast, and why his bet for 2026 is simple: elevate your brand.

Kelsey sits down with Jodie, founder of Root and Bloom Therapy, for an honest, heartfelt pregnancy Q&A. They cover everything from why Kelsey waited 20 weeks to announce, to the emotional weight of miscarriage, the art of letting go when you're a type-A entrepreneur, and what intentional postpartum self-care really looks like the second time around.

Fresh off their biggest event yet — an 80-woman gathering that left attendees floating out of the venue — Kelsey and Em sit down for an honest, behind-the-scenes debrief. From what went wrong to what made it magical, they share the real story of growing Wave Live Events with heart and intention.

If marketing feels more confusing than ever, you’re not imagining it.

In this episode, Kelsey breaks down why so many female entrepreneurs feel overwhelmed by modern marketing, what “scatterbrain marketing” is costing your business, and why community-based strategies are making a major comeback.

She also shares how AI search is changing discoverability, why your digital footprint matters, and how to simplify your next growth season.

In this special crossover episode, Evie and Kelsey sit down for a candid debrief following their day at the This Mother Means Business event hosted by Laura Sinclair at The Pearl in Burlington. From conversations about shame and visibility to AI-powered systems and knowing when to get off the wrong train, this episode is packed with real insights from successful women in business — shared between two friends who just couldn't stop talking on the drive home.

Holistic nutritionist, bestselling author, and TV host Julie Daniluk sits down with Kelsey and Emily for a rare dual-podcast crossover interview. In this episode, Julie traces her journey from co-founding the Big Carrot Natural Food Market in 1999 to landing an international TV show on the Oprah Winfrey Network — sharing the pivots, setbacks, and mindset tools that kept her going for over 25 years.