414 Celebrating Others' Wins, Using Time Confetti Intentionally & Fixing Your Marketing Message

**Episode 414:** Rain or Shine Podcast
**Host:** Kelsey Reidl, The Rain or Shine Podcast

How to Build a Life & Business That Actually Gets Attention — Starting With Three Small Shifts

Episode 414: Rain or Shine Podcast
Host: Kelsey Reidl, The Rain or Shine Podcast

Quick Summary

In this energetic solo episode, Kelsey shares three unscripted but surprisingly connected ideas: the power of genuinely celebrating others' wins, using "time confetti" to nourish yourself instead of defaulting to your phone, and the marketing principle of "wrapping your garlic in prosciutto" to make your message irresistible.

In This Episode

Why two back-to-back engagement announcements sparked a reflection on building a culture of celebration
What "time confetti" is and how to use it more intentionally throughout your day
The "wrap it in ham" story from Layla Hormozi and how it applies directly to your marketing messaging
The difference between garlic marketing and prosciutto marketing (and how to tell which one you're doing)
How the Wave Mastermind was born from a desire for a community that celebrates each other

Key Takeaways

Celebrating someone else's win freely and genuinely creates a rising-tide energy for everyone.
Time confetti — those scattered micro-moments in your day — can be reclaimed for nourishing habits instead of mindless scrolling.
Your best ideas don't come from sitting at your desk in a routine. Get out, move, change your environment.
If your marketing message sounds like plain garlic, wrap it in prosciutto — speak to the outcome people actually desire.
Community is essential for entrepreneurs. Without people to celebrate your wins with, success can feel hollow.

Memorable Quotes

"Your best ideas are not going to come while you're sitting at your desk in the same 9-to-5 routine you've created for yourself."
"When you celebrate others freely and genuinely, you win, I win, we all win."
"Is your Instagram bio garlic, or is it garlic wrapped with prosciutto? Because that's where the attention travels."

Resources Mentioned

Kelsey's Website: www.KelseyReidl.com
Kelsey's Instagram: @KelseyReidl
Layla Hormozi (concept: "wrap it in ham")
The Wave Mastermind (co-founded by Kelsey Riddle and Emily) — community for entrepreneurs

About the Host

Kelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

A) CLEANED & EDITED TRANSCRIPT
Kelsey: Hey, visionaries! Welcome back to another solo episode. Today I'm covering celebrations, what time confetti is, and why you need to wrap your marketing in ham.
It's a Tuesday in late June and I opened the day with a lot of energy. I had a lovely start — I don't normally book appointments on my work days, but I've been scheduling a few things as I prepare for baby number two. I started my morning with an appointment, but arrived a little early and found a local coffee shop. I pulled out my laptop, did some preparation for the day, had a wonderful appointment, and then enjoyed a gorgeous drive home. The ideas were just spinning.
Sometimes in certain seasons the ideas flow freely, and when you're an entrepreneur and your brain is firing on all cylinders, you start to identify what makes you think, feel inspired, and get motivated. I always say: we need to do more of that.
It was a good reminder for me — and something I always tell my clients — your best ideas are not going to come while you're sitting at your desk in the same 9-to-5 routine you've created for yourself. So today felt full and alive, and this episode is going to dive into all my random thoughts.
Consider it a little bit of "the random show." I'll weave through a few different segments — things I've been thinking about, things going on in my life. That's what this podcast is about for me: bringing you along the journey, keeping you in the loop, and just enjoying a genuine conversation together.
[SEGMENT 1: A Culture of Celebration]
Kelsey: First up — and I'm just so excited today — two amazing, dear couples I love got engaged, and both got engaged on the same weekend. I feel like that's rare at this stage of life. I'm in my late 30s, so a lot of the weddings, engagements, and babies have already happened.
But there are still these portals that open up where a lot of good news arrives all at once. Within the past 24 hours, I received two incredible texts from very dear friends who are engaged.
There have been versions of me I'm not really proud of — where I'd see a message like that and be so "busy" or in my own head that I'd forget to pause and really soak in how exciting this is for someone else. You see it through a text message, or you chat on the phone, and it's easy to say "Oh my gosh, congrats!" and just move on. But there's something so special about genuinely celebrating someone else's good news and truly reveling in their success.
It's easy to scroll past things like this, to think we're celebrating but not really feel it or embody it. And that reminds me of the importance of a culture of celebration — of taking moments to really appreciate and love on the people who are winning in your life.
When you celebrate others freely and genuinely, it creates this energy where you win, I win, we all win. Let's celebrate each other. Let's relish in each other's high moments.
For me, this has been a personal breakthrough. I'm intentionally incorporating more generosity into my life — and part of that is the energy I give back to people when they share good news with me. So maybe today's reminder is to celebrate someone who is winning in their life.
In business, I deeply felt the absence of this early on. When I first started my company eight or nine years ago, I didn't have a community where we could celebrate each other. If something worked or was successful, I had no one to turn to. That's exactly why I created the Wave Mastermind with my co-founder Emily — to create space to celebrate wins and share in the challenges.
[SEGMENT 2: Time Confetti]
Kelsey: This next segment is about those little pockets of time where we feel like there's nothing to do, so we scroll our phones and waste those small blips in time.
I was listening to a podcast about a year ago where the concept of "time confetti" was shared. I apologize — I don't know who originally coined the term — but it refers to those small, scattered pockets of time throughout the day that we usually fill with something mind-numbing: checking email, consuming content, scrolling social media.
Today I had some of those moments. I was at physio and had time before my appointment in the waiting room, and then small gaps while my physiotherapist stepped out. The immediate impulse was to grab my phone — check an email, jot down work ideas, open Instagram. But in that moment I was trying to be super intentional.
I thought: this time confetti I've been gifted — these small scattered pockets — what could I do with them that's truly nourishing right now? There are things I've been avoiding, like deep belly breathing that helps me connect to my core. There are practices like gratitude or meditation that I'm not doing in the mornings these days because my two-and-a-half-year-old crawls into bed at 6:00 AM and that's my alarm clock.
Instead of filling every gap unintentionally with my phone, I want to lean into the quieter moments and ask: is there something I could do with this small pocket of time that would really serve me — that would serve my growth and take care of my being rather than put me into fight or flight?
Our tendency as business owners, especially with perfectionist or high-achieving personalities, is to think we need to time block something, go all in, and do it perfectly. But in reality, we don't have time to do it all. Sometimes a two-minute pause in traffic is all we get — and that can be enough.
Even this morning, while I waited for my poached eggs, instead of turning on a podcast, I just stood there, closed my eyes, took a few deep breaths, and did some stretching. Individually, that three-minute stretch session didn't seem like much. But I truly believe these micro-resets compound over time and impact your nervous system in the best possible way.
[SEGMENT 3: Wrap It in Ham]
Kelsey: My final thought is a bit random, but it's one for the business owners listening. I heard Layla Hormozi share this story today, and my marketing brain absolutely loved it.
If dogs don't want to take their tick medication, sometimes they can take garlic pills as an alternative. But dogs often resist eating a raw clove of garlic or a plain garlic pill. In one story, a parent told their kid to give the dog the garlic pill, and the kid came back saying the dog wouldn't eat it. The parent's solution? "Wrap it in a piece of prosciutto." Suddenly the dog loves it and actually looks forward to its daily garlic.
What do you need to wrap in prosciutto right now? What do you need to make more appealing — because that's the path of least resistance toward getting what you want out of life.
We've heard similar analogies before: reward yourself after seven days at the gym, give yourself a cheat day when eating clean. But this applies directly to business too.
For people who hate bookkeeping or accounting — could you take yourself on a once-monthly "money date" at a cute café where you always order a fresh apple fritter and a latte? That's wrapping the garlic in ham.
This also applies to outward-facing marketing. A lot of people say, "I have a 30-day program that will give you more energy and help you become more confident." That's kind of garlic. But when you wrap it: "We're going to use a brand-new peptide protocol, and within 30 days you'll see visible transformation — before and after photos, confidence in the summer swimsuit you just bought." That's prosciutto-wrapped garlic.
Take a look at your website, your Instagram bio. Is it garlic, or is it garlic wrapped with prosciutto? Because that's where attention travels.
Here's the difference: a business coach who says "My program will help you increase your efficiency" — garlic. But "Imagine finishing your workday at 3:00 PM every day so you can pick up your kids and never open your laptop again that evening — no guilt, no rolling to-do list — just done with the XYZ system." That is a prosciutto-wrapped hors d'oeuvre.
Kelsey: So there you have it — a micro episode full of random thoughts! These three topics connect more than you'd think. Be present for others: celebrate wins and create a culture of success. Be present for yourself: use your time confetti for something nourishing. And communicate in a way that actually lands: are you serving raw garlic, or a beautiful hors d'oeuvre?
If you enjoyed today's episode, screenshot it and share it on your Instagram story — tag me @kelseyriddle. And if you haven't reviewed the Rain or Shine podcast yet, it means a lot to me. I read every single one. Have an amazing rest of your week!

414 Celebrating Others' Wins, Using Time Confetti Intentionally & Fixing Your Marketing Message