369 I attended Alex Hormozi's Scaling Workshop in Las Vegas! Here’s what I learned...
Attending Alex Hormozi’s Scaling Workshop
in Las Vegas
I just got back from a whirlwind trip to Las Vegas where I attended the Acquistion.com Scaling Workshop presented by Alex Hormozi and his team.
Definitely not the typical Las Vegas trip, that’s for sure! There was no gambling, no clubbing, and no fancy cocktail bars.
However, I did get to spend 2 very full days learning from Hormozi’s team on whether my business was prepared to scale, how to identify the weak spots, and what the next steps for growth look like.
It was an incredible experience, and if you can afford the expense ($5000 USD ticket and flights + hotel) then I’d say go for it. The workshop delivered on ALL fronts and I’m glad I went.
The workshop is centered around the concept of ‘scaling’ (ex: growing your business with strategy, to the point where you could sell it if you wanted to). And as someone who runs a Marketing Consulting Company (Kelsey Reidl Consulting, Inc.) which is mainly centered around my own intellectual property, I am constantly negotiating with myself on whether I have chosen a sustainable model for my current life goals.
I wanted to surround myself with $1 million and $10 million dollar CEO’s to observe how they think, how they solve problems, and how they approach opportunity. Even though I knew I would have major imposter syndrome, I knew it was my next step. I also knew that it would push me to become a better, moer well rounded business coach for my clients.
So, Viva Las Vegas! Let’s do it!
In this episode, we chat about:
Why I decided to attend Alex Hormozis’ event
My hesitations around leaving my family for the first time since my little guy was born! (being a mama entrepreneur is a TRIP!)
What I thought of the workshop experience curated by the Hormozi team + the structure
The key lessons I learned about Scaling
Action I am taking and what I will implement
Enter to win 2 signed copies of the Alex Hormozi Books!
GIVEAWAY ALERT:
I’m giving away two signed Alex Hormozi books—100 Million Dollar Offers & 100 Million Dollar Leads!
To connect with Kelsey:
Access the transcript for this episode:
-
Kelsey [00:00:00]:
Hey, visionaries. Welcome back to the podcast. So, in short, what I'm talking about today is the recent trip I took to Las Vegas where I attended the acquisition.com scaling workshop presented by Alex Hormozi and his team. This was such a dream come true. If you have followed Hormozi or if you know who he is, you know he is top notch in the business and the marketing world. And it was kind of a pinch me moment to actually get on a plane and go to the office. So that was definitely not your typical Las Vegas trip, that's for sure. There was no gambling, no clubbing, no fancy cocktail bars.
Kelsey [00:00:37]:
And it was just my friend Krista and I and we went for the purpose of scaling our businesses and deep diving into what's holding us back, where to go from here. And it was also two mamas hanging out and just away from it all, able to chat and to dream. And yeah, it was so cool. Cause I hadn't seen Krista in a few years. So really, really excited to break that down today and share everything about my 72 hours in Vegas. Okay, so like I said, the workshop was originally put on my radar by my friend Krista, who is a wonderful entrepreneur. She's also a mama. And when she first told me about it, I was like, okay, I don't know that I'm qualified to attend this.
Kelsey [00:01:21]:
So the workshop is called a scaling workshop. It is suggested that you have about a half million in revenue, but they certainly let in people who, who have the right intentions, who have the right goals, and who seem like a culture fit for what they're teaching. So after Krista told me, I was kind of like, no, I don't think this is for me. I'm not ready to leave Freddie yet. But as time passed and she had to postpone her workshop a couple times, I remember chatting with my dad, being like, oh, there's this guy that teaches these workshops. And I thought about going and all of a sudden it clicked that it was like, no, I. I really want to be there and I want to invest this money back into the business. And after taking you a year and a half maternity leave, or modified maternity leave as I'll call it, because I worked about two and a half days a week, I was feeling ready to get back in that professional development, really investing in the business, learning new skill sets and making sure that I'm the best possible fit for all of my clients.
Kelsey [00:02:21]:
So I really felt this gut feeling that I should go and. Or at least explore the option. So anyways, I did book a call with the Hormozi sales team. They are all well trained sales professionals. So I get on the phone and they're just like asking me all the questions and using all the like really genuine sales strategies as I would expect they would. And by the end of that call, I kind of felt like, you know what, this would be a growth edge for me, a stretch to go learn more about a lot of these things like how to build a sellable business and really working on the strategy and knowing your business numbers and sales was a huge component of this hiring team. And so I thought, you know what, it's like that quote that goes, if you are the, the dumbest person in the room, you're in the right room. Or if you're the smartest person in the room, you're in the wrong room.
Kelsey [00:03:14]:
So I knew that in this workshop I would be the junior gal. So I thought this is probably the right room for me to be in. And so I decided to sign up. So if you're curious, the investment is US$5,000 to attend this two day workshop. Obviously paying your flight and your hotel room on top of that and any other expenses, which if you would have asked me eight years ago, I would have said that's absolutely crazy to spend that on a two day workshop. Like literally just two days, eight to five or nine to five. But for me, I really look at things in terms of value and like, would I glean that much value and the return on investment, like, do I think I could make that back? Not that I put any pressure on myself. I don't feel attachment.
Kelsey [00:04:03]:
I would never like, I don't know, I would never like expect anything because I know that all business comes down to doing the work, staying the course, playing the long game. And yeah, like my mindset in joining any coaching program or going to any workshop is always, this is a great investment. And honestly the energetics of investing in my business and this goes for anyone investing in anything where you put energy and intention, usually the, you know, the momentum will flow. If you're catching my vibe, like you focus on something, you put it out to the universe that, yep, I'm taking a chance, I'm investing and oftentimes big things come on the other side of that, which is kind of cool. So I. Where was I going with this? So, yeah, I decided to go. I knew it would be logistically a little challenging because I still am like full time mama mode. But once you commit to something, you just find ways to pull it Off.
Kelsey [00:05:02]:
So viva Las Vegas. Let's do it. I had only been to Vegas once before. I was about 18 years old and I went with my parents, which was such a special memory. And we did the Grand Canyon and we went to a David Copperfield show. So going back in my mid-30s now, totally different vibe. And yeah, I was just really looking forward to the getaway. So in this podcast episode, I'm going to break down.
Kelsey [00:05:28]:
Uh, well, I already told you why I decided to attend, but I'll kind of go a little further into that. I will talk about kind of my, my hesitations and challenges with leaving. It's my first time ever being away. Um, and then I really want to get into the nitty gritty of what I thought about the workshop experience that the Hormozi team and the acquisition.com team structured. Um, and really, like, you know what I took away from how world class this event was. I'm going to share some key lessons and I probably have a thousand lessons. Like the amount of notes that I took, the workbook they gave us, The Q&As we did, it was just incredible. And then I think I'll wrap up by sharing some of the action that I'm going to take and what I will implement.
Kelsey [00:06:12]:
Because we all know that like, you know, you can go to rah rah events, which is actually what the hor mosey team said. They're like, this is not. This is the opposite of a rah rah event. And I was like, thank God. Because I'm just at this point where I'm like, I'm not interested in an inspirational event. I've done enough of those. No, no, like shame or what is the word, shade to them. I just know that that's not what I'm seeking right now.
Kelsey [00:06:37]:
I am extremely inspired. I feel like I can really build my own momentum and just, yeah, like excitement. But it's like the hard skills sometimes that I need. So that's the season that I'm in. But yeah, I want to share some of the action that I'm going to take and almost commit to you guys because I, I am very cognizant that I think when I share more of my real time journey, it shows you that like, you're not alone, that if you have big goals, if you're chasing a big dream. Yes, it feels hard. Like the work never stops as entrepreneurs and I want to be super real about how I take big concepts and try to bring them down to the day to day and really work on one thing that's going to move the business forward. Okay, so let's dive in.
Kelsey [00:07:28]:
So first I want to talk about why I decided to attend this workshop. So I mentioned the story about Krista inviting me already. So she's the one that actually put it on my radar. She deserves all credit for the referral and should have got some sort of referral bonus. But anyways, I had been following and learning from Alex Hormozi and his wife Layla for the last maybe four years. And I think ultimately it's the way that he breaks down complex business topics into easy to follow frameworks, which I find incredible and very helpful. And I can truly say that I've taken a lot away from his free content over the years. I've also taken a lot away from the books that I've bought, the hundred million dollar offers, hundred million dollar leads in the past two years when I read them.
Kelsey [00:08:16]:
And I'm not somebody who evangelizes his content. Like, I know there are Alex Hormozi super fans and I am that way with other people in my life. I'm more of just like a, you know, I'm like a casual acquaintance of Alex Hormosi. Like, I like to pop into his content and then pull back and then pop in and pull back. But he is someone that I respect greatly for his level of consistency. His bold business takes his ability to teach marketing in an easy to understand way and to just like give you everything you need to launch a successful business. His book $100 million offers is kind of the bible in putting together an offer that's so good, people cannot ignore it. And I've certainly used and shared forward many of his concepts.
Kelsey [00:09:01]:
So like I said, I didn't come to the workshop with expectations. I didn't have like these concrete goals that I'm like, I must do this. But I just trusted. I know that sounds a little bit woo woo. But you, you know, guys, we gotta go there. Like, we gotta get back to trusting our gut in business. The same way that you trust your gut with parenting, the same way that you probably trust your gut with like, you know, where to invest your time and your energy and your money. You can trust your gut with making business investments too.
Kelsey [00:09:29]:
Yes. Be critical. Yes. Ask yourself, do I even have this money in the bank? But if it feels like a yes, like your full body is kind of like leaning forward and like, oh my gosh, like there's a piece of this that just really excites me, then, then you do it right and it's likely that the return on investment will be infinite and honestly, beyond your wildest dreams when you get into these rooms. I talk about this all the time. And it's the reason why I have a business mastermind that I co facilitate is because you have to get in the room. You have to get in the room with other entrepreneurs. There is no way that I would have built my business to the point where it's at if I hadn't invested in masterminds, conferences, workshops.
Kelsey [00:10:15]:
I invest in at least one per year. I. I just think it's invaluable. Like, you can't just hide in your home and expect to have the relationships, the partnerships, the network to be able to propel you forward. Um, and just the learnings. Right. Like, we have to remove ourselves from our current environments because we often feel stagnated. Like, when nothing changes, nothing changes.
Kelsey [00:10:38]:
So go change something and things will change. I know. Very profound wisdom. So, like I mentioned, I had to leave my family for the first time. If you're a mom, listen to this. If you're not, feel free to skip forward a couple minutes. It was a big decision, I'm not gonna lie. When Krista first asked me back in February or March, I was an immediate no.
Kelsey [00:11:00]:
I was still like, weaning, breastfeeding. Um, our journey was starting to come to a close, but I was not ready to leave yet. And as the weeks passed, I. I started to feel a little bit more readiness. So for me, it took at least 16 months into my motherhood journey with our first son for me to even consider leaving for a night. I had never left for a night. And I think we booked the trip maybe come April or May. In April, we committed.
Kelsey [00:11:29]:
In May, we actually booked the dates and booked the flights. And I knew at that moment that I was ready. Like, you just sometimes know in your heart and like, what I mean by ready is this, that I felt comfortable with myself leaving. Everything would be fine. At home, my husband and I split parenting duties, so there's never any worry of, like, oh, my God, like, Freddy's not gonna be okay with that. Freddie loves being with Dave as much as he loves me. Dave does as much of the work and the parenting and the, you know, just everything around the home. So that had nothing to do with it.
Kelsey [00:12:04]:
And Dave was encouraging me go, I'm fine, like. And what actually ended up being the best blessing was that while I was away, Dave was like, honestly, it's so lovely to have this one on one time with Freddie. And what a gift. For me to actually leave, to just say, you know, it's you and him for a few days. And because I'm always around, Dave doesn't always get that beyond a few pockets. And I get that because Dave travels a bit more than I do and I know how special that time is. I love being with Freddie, like for a couple days by myself. It just feels so nourishing to the soul.
Kelsey [00:12:38]:
And of course, like, would I always prefer to be with my family? Yes, but what a gift to just spend that one on one time. So I would say the 24 to 48 hours leading up to the trip, I was pretty emotional. I was also like, hormonal. And yeah, I won't say too much more on that, but like the emotions were flying. And so I had this like scary feeling before leaving. And then when I drove away, I started to drive my car to Toronto to the airport. I was like, oh my God, I'm not going to be back for two and a half days or three days or whatever it was. And that was hard.
Kelsey [00:13:15]:
And then I'd say like my first six to 12 hours in Vegas, I was kind of waiting for Krista, my friend, to arrive. She was flying in from a different province in Canada and I felt like a little bit of loneliness and just like, what do I do? I. That's kind of a normal feeling of mamas. But anyways, all was well as I kind of like leaned into the trip. As we got to day one, I was just fully present. It was so cool to just be fully present and have no responsibilities, but learning and enjoying this experience in Las Vegas. Okay, so let's get into the workshop experience because I know a lot of you messaged me saying you were considering going or you thought it'd be really cool or what it would we do. And like before going, they basically just said, day one is based around this, day two is based around this.
Kelsey [00:14:03]:
And I was kind of like, okay, but what are we doing? And like, what can I expect each hour? I just, I love an agenda, but they weren't giving it to us. So day one, I'm gonna grab my book here because they gave us this crazy workshop. So like I said, world class experience. From the moment we walked in, people knew our names. It was a friendly staff, full coffee bar, like world class double espressos that you could have, unlimited coffees, matchas chai tea lattes, teas americanos with a team there always snacks, a fully stocked drink fridge. Like, it was just kind of fun. You'd walk up and Grab like as many Perrier waters as you want. So that was really, really cool.
Kelsey [00:14:48]:
Like just the facility was beautiful, bright, clean. Etc. We kicked off around 9am the first morning and this is the day that we were going through a very robust business scorecard. So we began to crunch numbers right away. So this scorecard had all sorts of things on it let me run through. So basically we were going through our revenue, our earnings before interest and tax and depreciation and amortization. So Ebitda, we were looking at value adders to the business. So is your business growing? What's your retention rate? What's your LTV to cac, which is lifetime value to cost to acquire a customer.
Kelsey [00:15:30]:
So if you have, if most customers pay you $10,000 but it costs you a thousand dollars to acquire them, you have a 10 to 1 ratio. Then we also looked at key value subtractors so things that are actually negatively impacting your business. And then we went through a business valuation. So that was really cool. For me this was a weird exercise because I run a solo consulting company. However, it really got me thinking about what the true value of my business is if I'm no longer here. It got me thinking about ways that I could grow the business beyond myself. So this was something that I don't often think about because I'm so in the nitty gritty.
Kelsey [00:16:10]:
But I actually really loved this exercise. So one by one on day one we met with the workshop team. So Alex Hormozi's key staff members. So there was a workshop director, there were people in sales, there were people who were strategic advisors in different areas of the acquisition.com portfolio companies and they each shared presentations and practical exercises with us and the whole day was based around filling out the scorecard. So yeah, I found this exercise super enlightening and very important for someone like me who tends to identify more as like a free flowing and like I build according to like what feels good. And yes, there's a lot of strategy to my business but I'm not super focused on building it to scale. So it pulled me in a totally different direction. At the end of day one, we finally got to hear from Alex Hormozi himself.
Kelsey [00:17:04]:
So we waited all day to meet him and, and he did an incredible Q A. He shared some key concepts and yeah, I just, I love listening to him talk. Like when he walked on stage it already felt like I knew him and he's just genuine and normal and his way of addressing the challenge people are presenting to him is really cool. Like, I just like the way his brain thinks. So that was awesome. And then after Hormozi presented and did his Q and A, he actually went in. This was so crazy, you guys. He went into what I would consider one of the best sales pitches of all times.
Kelsey [00:17:44]:
I actually, man, I need to grab my notes on his pitch because it was truly insane. I think this is it. I'm laughing because, okay, so it's funny that they were pitching this $35,000 product and it was to work with their team over the next 12 months. And Hormozi essentially did like this 30 minute dialed in sales pitch. And the way that he executed and showed you exactly what was going to happen and shared testimonials and really got you like intrigued. And we had just gone through the work and you know, you can work with my portfolio teams. And this was after one day of being at this workshop. It's not even like they waited till day two and then there's all these bonuses and you can save $5,000 if you sign up today.
Kelsey [00:18:39]:
And it was so funny because as he was doing this, he was walking towards the door like he had finished his two hour session and we were going to be closing the workshop for the day. And he's like, you can talk to these like nice young lads in purple and these like 20 year old sales guys come out in a purple T shirt and they're standing there with their clipboards ready to sell you. And, and Horosi's going slowly to the back of the room, to the back of the room, to the back of the room and he's like walking out and I'm watching him the whole time. I'm like, this is so awkward. Like of course he wants to leave so that people can't swarm him and ask him a million questions. But he is walking out and then the very last thing he says right before he's about to hit the door is like, and by the way, there's a private reception starting right now with anyone who signs up for the the year long experience. Talk to them and we'll see you upstairs. And he walks out.
Kelsey [00:19:32]:
And anyways, it was just so dialed in, I, I took a ton of notes so I'll have to pull them out. But I couldn't actually believe how many people took him up on that offer. So this guy knows his stuff. This guy knows how to make a sale. So if you want to learn sales from anyone, definitely check out Hormozi and all his sales training and the $100 million leads book because yeah, his sales tips actually work because probably like I don't even know. 15 to 20% upsold to 35, 000 USD program. Damn. Okay, so let's get into day two.
Kelsey [00:20:05]:
After that, Kristen and I went home. I walked the Vegas strip and then we grabbed dinner and just had a chill night debriefing. Okay, so day two was a combo of round tables. We learned from the team. We got to sit down with all of his key advisors for the portfolio companies. His team is world class. Like, if there's one other main thing I want to share about this workshop, it was that the people who were doing the trainings and the teachings, they were incredible. Like, I just, I loved the quality of people and I believe they are paid extremely well to be there.
Kelsey [00:20:44]:
Um, I think I saw a job posting and a lot of them are making like 3000-004000-00500,000 to be like on their team, which is so cool. So anyways, day two, we go in, we're assigned a round table right away. So we're roundtable six. I go sit. We're with the same group the entire morning here. And the different advisors and the different team members on Alex Hormozi's team, they're actually switching around every single 40 minutes. And we get private question asking sessions. Well, there were 10 of us in the group but I knew it would be a growth edge for me to ask questions so I made sure to raise my hand with probably at least 50% of the sessions that we had.
Kelsey [00:21:30]:
So I don't even know how to describe this, but it was just incredible. Like their director of marketing was in our group. Then the director of sales came and then their directory of strategy and then the director of operations for the workshop. And then someone came in and did like social media and brand building. And honestly, it was just all world class. So what did I take away here? Well, oh my gosh. So, so much. I mean, just you know what, like I'm not gonna break down all of these round tables.
Kelsey [00:22:01]:
I will just say that after a day of learning and really getting your brain firing of your weak spots and your strong spots to be able to then look at those same people and have a small group where they sit down, they're like, hey, I've led, you know, marketing for a billion dollar company. I've also done this, this and that. And here's my expertise. What questions do you have for me? You better well ask a question, right, like you're paying US$5,000 to be at this workshop, I was like, I am going to speak up, even though that feels scary. So, yeah, so I asked a bunch of questions. I mean, I asked their marketing director, like, how he would lead a new team if you were stepping in as a marketing advisor for a small team, and, like, what. What his exact process looked like. I asked one of the girls, like, about my current situation and, like, how she would scale the business if she didn't want to necessarily start an agency.
Kelsey [00:22:55]:
And she gave me some really cool tips around, yeah, just, like, raising my prices and thinking about different options for how I could grow without burning myself out in this season of life. My goodness. Like, Krista was able to ask questions about sales. So, yeah, there was just so much, so, so, so much. And day two was a lot of fun. We also got to do an HR and culture round table. At the end of the day, we had another Q A with Hor Mosi. We had the workshop director do more.
Kelsey [00:23:27]:
Okay, anyways, I digress. I want to switch gears and talk to you about what I learned, my key lessons and takeaways, because I feel like this is why most of you open this podcast. Okay, guys, let's go into lesson number one that I learned at the Horosi workshop. And that is sometimes we resist the obvious path to growth. Sometimes we resist the obvious path to growth. Okay, so I'm going to share two stories here. So first off, this guy gets up and he's talking about how his golf coaching business does a bunch of revenue through their group coaching. It started in 2020, when golf was booming, when everyone was going online.
Kelsey [00:24:11]:
And for a couple years, this online virtual golf coaching membership did really well. And then it started declining, declining, declining. Meanwhile, he's also building his social media as you do, and as the social media is growing, growing, growing, they're getting more and more brand deals. But they don't put a lot of energy and intention into them, even though the money's good, because they're like, I'm just trying to grow this golf coaching membership that is declining, that is no longer growing for us. And so he's asking Horosi this question, like, what should I do? How should I grow the membership? And immediately my brain actually started going off of like, wait, like, you're trying to grow the thing that is clearly in decline. And you can try to continue to, like, put all your energy into this, or you could look for the path, path of least resistant. Like, there's an easy way to. If your goal is to grow your revenue, there's an easy way to do this, and that's to focus on what's working.
Kelsey [00:25:11]:
And I think that's so often business owners, we try to do so much, we don't actually sit down and say, where is the money coming from? In this case, Hormozi's like, yo, like, you're building a media company, you have these huge platforms with 500,000 followers. Brands want to work with you and you're not doing anything about it. That's where the money is. Brands are always going to need new audiences to put their, their product in front of. So if they make golf clubs or golf resorts or whatever the case is, and he kind of just said like, that's where the money is flowing. Like your data is telling you, why don't you build out a brand deal department? Because you're putting zero energy and you're getting constant deal flow. So I can relate back to this. Many years ago, I was selling one on one coaching, I was selling group coaching, I was selling online courses, I was teaching workshops.
Kelsey [00:26:02]:
And when it all boiled down to it, the obvious choice was one on one because that's where 80% of my business revenue is coming from. So instead of trying so hard to make things work that were not the bulk of my annual revenue, it's like, go where the money's flowing. The customer will tell you what they want. So that's lesson number one. I know it's a simple one. And Hormozi also has this other phrase of selling one offer to one target audience using one marketing plan for one year or until you reach a million dollars. And I love this advice because being scattered and going 500 different directions is just not the path. It's not the way to have your most successful year in business.
Kelsey [00:26:48]:
Instead, pick one path, pick one product, go all in, and follow where the flow is. So I hope that helps one of you guys. Okay, next lesson. This one was kind of the bulk of the workshop, and it was how to identify the one constraint that you need to fix that's holding you back and how important focus is. So Alex Hormozi's entire portfolio team, the the people who are teaching us, the people who work on their businesses that they acquire, they all said this like, we don't do it all. We address the one thing that needs to be fixed and we work on that diligently until it is fixed. You know, instead of trying to do everything at once. Like, we all have a million ideas, you guys, every one of you listening to this podcast, you're like, and Then I gotta fix this, and then I want to start this and I want to do this project and launch this.
Kelsey [00:27:46]:
But at the end of the day, there's probably one constraint. There's one area of your funnel. Maybe you don't have enough leads, so you need to fix that. Maybe your conversion rate is low, you need to fix that. Maybe your upsell rate is low, you need to fix that. Maybe you, your partnerships are going good, but you need to dial them in and get more out of the partnership. So what is the one constraint? This is where as entrepreneurs, we have to get good at triaging. We have to know what's the important thing to work on because it's holding you back from growth is do you need to hire someone? Is that what's holding you back? Because you repeat the same things every day.
Kelsey [00:28:21]:
What is holding you back? Get good at knowing what your current constraint is, and then get up tomorrow morning and solve that, and then get up the next day, finish solving it, and then move on to, okay, what's the next constraint? It sounds so simple, right? Like, they kept saying over and over in this workshop that entrepreneurs are just really good at solving the most important problem. And I love this because it really simplifies things into what is the biggest problem I have right now and what can I do to fix it. Of course, this is like, you know, easy for me to say, but as entrepreneurs, it's a constant dance to know which problem to solve. But I really think if that's what we can get good at, it's like, what's the biggest needle mover for your business? You should never feel overwhelmed again, because ultimately there's just one thing to pour your time and energy into to see the biggest return on investment. Another thing that I learned from the workshop, which is actually something that I feel like I'm really good at and I'm great with helping clients with. Is de risking your business now? Okay, I'm not talking about something they call key man risk, like being the person who is the only one with the knowledge. So I certainly struggle with key man risk in my own consulting business. But one of the risks that we all had to score ourselves on was single channel risk.
Kelsey [00:29:43]:
And the question here was, do 70% or more of your customers come from one single, single source? So when you think about where your people, like, are you aligned with a, I don't know, like a brand company that gets you all your deals, and if they were to go out of business, you'd be at major risk? Are you fully reliant on Instagram for your customers. Do you have one referral person who gives you all of your referrals and that's where all your clients come from? Do 70% or more of your customers come from one source? Because if so, you're really risking it if anything were to change with that channel. So I think this is a really important question for us all to ask ourselves. It's not that we need to have like 900 different marketing channels and 900 ways ways of acquiring customers, but I really took away that. Like having three to four effective marketing channels that you pour into, you improve, you make better, you optimize. Every single day is going to de risk your business in so many ways. Um, so for example, with my own strategy, right now the main provider of leads for my business is SEO and now ranking on chat GPT. So those are two.
Kelsey [00:30:59]:
But I also still get a lot of clients through referral and word of mouth. So I continue to strategize there. I also continue to acquire clients through Instagram and the podcast. So there's four different channels that I will always be working to grow the amount of leads that I get so that if one of those channels disappears tomorrow, my business is not at risk. So it's something just to think about because I think so often we can become reliant on one single channel and we just would never want to be in a situation where that's the main source. Actually, let me give you a concrete example. So I've seen businesses where they are 100% reliant on a certain ad platform and if the ads turn off or if the ads stop working, they don't have a business anymore. And that is scary to me.
Kelsey [00:31:56]:
That's scary because it doesn't feel like you have a business at that point. You just have a lucky strike of something that worked, that led to clients. You're playing the game, putting money in the slot machine, but it may not constantly spit back a positive output. So lesson here. Look at the risk. All business has risk, but a lot of risk can be prevented. There's also market risk, right? Like are you in a declining market? Are you in a changing market? Are you in a small market? Are you in a market that's constrained by local geography? All of this we can work with, we can anticipate, but the key is factor here is to ask yourself, am I dealing with any business risk that I can identify and maybe start to put things in place that help me to de risk? Oh man, guys, I could go on and on but it's like 9 o' clock on a Friday night. I don't normally do this or record, but my husband is away, so I thought I'd sit down now that Freddy is asleep.
Kelsey [00:32:57]:
But my brain is definitely shutting off. It's been a busy week. I took the red eye home on Wednesday. So all in all, I would say stepping out of my comfort zone to go to this workshop. I was so lucky to go with a friend, so that was really cool. And I would highly suggest grabbing your business bestie and going to a workshop. But it truly was such a blessing. Like, anytime you get out of your comfort zone, you can expect massive return on investment.
Kelsey [00:33:24]:
And I gained so much confidence. I'm proud of myself for going. I'm happy I went. It was beyond my expectations. Well, let's say the workshop was beyond my expectations. Las Vegas overall. I had a girlfriend message me on Instagram and she said, las Vegas is the least Kelsey Rydal place I've ever seen. And I was like, yep, that couldn't be further from the truth.
Kelsey [00:33:47]:
Like, just walking the strip, I know there's so much there. And Krista and I found ourselves at this beautiful cafe called Earth. It had the green juices, so we were there every day. Thank you, Alex, for suggesting that place. But aside from that, I'm like, I just want to, like, go for a run and grab a good coffee. But, you know, I guess Vegas is for gambling, right? So, yeah, I mean, I'm still integrating so many of these lessons and I think my main, main, main takeaways and the things that I'm implementing, so key takeaways. I've mentioned this a million times in this episode. Investing in yourself, even when it's hard, is always worth it.
Kelsey [00:34:27]:
Investing in your business even more worth it. Right? Like, you, you have to continually invest in new skills and acquiring new relationships in order to grow. And so really happy I did that. What I'm implementing. I have big projects on my mind, actually, to let you guys in. I've been thinking a lot about the visionary brand and potentially rebranding it. I have a really fun idea, but I'm super nervous to potentially rebrand. But I keep thinking, like, if I do want to take my marketing process and start to operationalize it and eventually have it run more like a marketing agency where people can come in and learn from us and, yeah, like, go through our methods, I don't want it to be under Kelsey Rydal Consulting because I want other people to be able to step in, execute the vision, learn the skills Et cetera.
Kelsey [00:35:20]:
So a couple ideas there. I'm going to also be testing some ads. So I actually set up my first Pinterest ads. Hormozi talks a lot about paid ads and you know, depending on the cost to acquire a new customer, it actually could be really effective. Really excited about that. I'm going to be working with a consultant who's going to help me process and templatize a lot of the frameworks that I teach over and over and over. So I'm really excited about that and I hired someone and. And I'm going to be working on customer retention.
Kelsey [00:35:53]:
So with my one on one clients, there's a start date, there's an end date, but I've never actually thought about a retention plan and what that would look like if I were to continue working with them and continue to offer them services so that I'm not constantly on the hamster wheel of needing to acquire new customers. So lots to think about there a few things around pricing and capacity as well. But yeah, I've got a lot of work to do. All right, so all this to say in closing, I am going to be running a giveaway for two signed books from Hormozi. So I have a copy of a hundred million dollar leads, signed copy and I have a copy of 100 million dollar offers. So head to my Instagram post, you'll see a post where I actually have a photo of these two books. You can enter the giveaway. The giveaway is going to end on June 17, so make sure you enter before then.
Kelsey [00:36:50]:
If you are listening before June 17, 2025 and just go follow the instructions on the post and you have a chance to win. So really excited to give away these books. They're like the textbook style books, so they're big, hard copy, hardcover, they're just amazing. And they're signed by Alex Hormosi. Like you're gonna want to enter this giveaway. So head to my Instagram at Kelsey Rydle. Click on the post with the books. 100 million dollar offers.
Kelsey [00:37:18]:
100 million dollar leads and enter to win. You can win both of them. So I will wrap it here. All in all, amazing time. If anyone has any questions about the workshop, about the acquisition.com scaling workshop, please let me know. Happy to answer them. And yeah, it was just such a delight to escape for a few days. All right, visionaries, until next time.
Kelsey [00:37:42]:
I will see you soon.
Tune into the episode.
Tune into this episode with on your podcast app of choice:
If you’re searching for an Online Business & Marketing Coach for your Business, rest assured that you’re in the right place.
I've helped over 200+ people to launch their business, go full-time, get fully booked, and become #1 with The Visionary Method
Mentioned on the Episode:
Private 1:1 Marketing Coaching: Small tweaks to your Marketing Strategy can skyrocket your business success…. Working with a Business & Marketing Coach will help you identify new income opportunities, optimize your lead generation & sales strategies, and accomplish more than you ever thought possible, in just 4 months. Apply here ➡
Feeling overwhelmed with your Marketing & Online Lead Generation?
Learn about Marketing Coaching |Rank on Page # 1 of Google with Everyday SEO™ |
Email List: Join the Dose of Visionary Weekly Inspiration Roundup!
You Might Also Like:
