Welcome to the ‘All Things Visionary’ Newsletter Archives.

Let me take you behind the scenes for a sec, into the part of life that doesn’t always make it online.

Mother’s Day weekend, I gave myself a gift: a mountain bike ride with friends. It’s usually my version of self-care, a reset, some fresh air, a chance to clear my head.But this time? 

I knew something was off.

My legs felt like bricks. My brain was foggy. I wasn’t even on my usual bike. And the voice in my head just kept nagging: “Why aren’t you enjoying this? This is YOUR day!”For 2.5 hours, I rode through it anyway, frustrated, tired, disconnected. I kept hoping for that magical moment where everything would click. Spoiler alert… it NEVER clicked!

But all was not lost…

(I have a toxic trait of finding a silver lining in shitty situations… sorry if that bothers you!)

You see, we meet ourselves in the struggles, not just the wins. Those moments where it feels like no one’s watching but you ‘do the thing’ anyway? That’s where confidence quietly grows, and resilience gets its reps in.

If you’re navigating one of life’s many plot twists right now (as an entrepreneur, or other!), here’s a little reminder of how these challenging times shape us into the visionary humans that we ALL are!

• They teach us to adapt (because when Plan A fails, we always find Plan B… or Plan Z).

• They build grit by proving to yourself you actually can do hard things.

• They remind us we’re stronger than we think (seriously, look at all you’ve overcome already).

That’s it for today. I hope these little reflections stick with you…and maybe even spark a conversation.

Kelsey

P.s.

New solo podcast episode, just dropped! We chat about  being real and not pretending to be “buttoned up” all the time, the idea of seasons of business—highs, lows, and everything in-between (& how you navigate the tough seasons and keep motivated!!!), and so much more.

Click here to tune in!

First off, a (belated) Happy Mother’s Day to all the incredible mamas out there!

I hope you felt celebrated, spoiled, and deeply loved. 💐

And to those navigating a season of waiting, remembering mamas in heaven, or finding this time of year tough— I see you. It can be a hard day.

This morning, I had a realization that 1 year ago today…

I was stepping out for my first paid speaking gig post-partum, and I sat in bed feeling so dang proud of myself.

I was barely back at work after giving birth to my first son, night feedings still in full swing, and trying to figure out if I could really swing a Toronto day trip when I had not left my baby for more than 2 hours before 😵‍💫.

I remember the feelings leading up to the day…

I was excited.

Ready for the adventure.

Craving this type of opportunity after a season of rest.

And…

When I got through the day, it felt like I had conquered Mount Everest. I was on top of the world.  I knew that I was the best version of myself as a mama🌷🙏

To every mama juggling it all, making bold moves, or just showing up where you can—I see you. You are celebrated. You are unstoppable.

-

P.S.

There’s a new podcast live! 🎉

I never thought I’d write an email gushing about cleaning products. But here we are. 

This past Christmas, my mother in law (hi Paula!) gave us a gift, a starter kit from this Canadian brand called Mint Cleaning.

At first, I didn’t think much of it. Cleaning supplies aren’t exactly the kind of thing that make you giddy, right?

But then I used them. Within one use, I was obsessed.

Naturally, I had to learn more about who was behind this magic and guess what? I got to chat with the founders on the podcast! Their story is so good.

Turns out, it was founded by two best friends, Robin and Monica, who met at a mom group in Ucluelet, BC!

They clicked instantly and shortly after started a local cleaning business that actually exploded overnight. I know I say no business is ever an “overnight success”, but in their case, it was legit.

What started as a service-based company eventually turned into the gorgeous line of natural cleaning products. They’ve built the whole thing while raising kids, managing life, and navigating all the wild ups and downs of entrepreneurship.

They’ve got the kind of hustle I love! One thing  they drove out to a hotel just to personally hand-deliver products to Jillian Harris’ brother-in-law. They go for it in the boldest, most grassroots way, and it’s honestly inspiring.

If you’ve ever thought “I could never pull that off,” I really want you to hear their story.

They didn’t have a perfect plan. They just started. They leaned on each other. And they stayed wildly committed to building something that feels good and does good.

Listen now by clicking here or tune in on your favorite podcast platform!

- Kelsey

There are days when I sit down at my computer and just write from a random stream of consciousness. Today is one of those days. 🎉

I got thinking about the BEGINNING of my entrepreneurial journey.

The days when NOBODY believed in me and I felt like a TOTAL ALIEN because I was leaving the safety of a corporate job to pursue an unknown path.

Those days are not lost of me, Subscriber First Name.

It was hard,
There were tears and doubts,
But I kept putting one foot in front of the other.

This is a journal entry of mine for those of you who are in the thick of your business beginnings…

FOR THE ENTREPRENEURS, SMALL BUSINESS OWNERS AND ONLINE CREATORS.

When you make the decision to start your own business, don’t expect it to be easy.

If it were easy, everyone would do it.

Expect it to take hard (& easy!) work,

Expect people to doubt you,

Expect to make (lots of) mistakes,

Expect your peers to question you,

Expect to iterate on your original idea,

Expect to add a little bit of ‘hustle’ to your routine (I know, that word rubs people the wrong way, but I said it anyways)

Expect to feel a little lonely,

Expect to hit wall and feel stuck,,

Expect to shift your health habits,

Expect to have inconsistent income (again, taboo topic, but your business will generate different amounts each month… aka, inconsistent)

Expect to worry that you ‘made the wrong’ choice,

Expect rejection.

But while you expect all of the above,

You should also expect magic.

Expect that your hard work will (one day) pay massive dividends,

Expect people to say ‘wow, you’ve built something really amazing…’ (my tax accountant just said this to me, and I almost dropped dead of joy)

Expect to keep make less mistakes,

Expect people to ask if they can ‘pick your brain’

Expect to double down on the things that are working,

Expect to hustle less (but it’s still required in a busy season!)

Expect to feel less lonely because you align with like minded peers,

Expect to take really good care of your health, and feel better and more energized each day,

Expect to see growth, and consistent patterns in your annual revenue,

Expect to be 100% certain you were ALWAYS meant for this path.

For all my entrepreneurs out there, I see you.

And finally, we have a new podcast episode out!

Quick story…

You know those moments when the universe just knows what you need?

Back in December, after 12 months of maternity leave, I found myself feeling a little… disconnected. 

I had (and still have!) an amazing entrepreneurial network, but after a year of focusing fully on my new little human, I was craving that spark again, the kind you get when you’re surrounded by big dreamers and doers.

Right on cue, an email landed in my inbox.

It was an invite to a brunch downtown Kitchener, hosted by High Vibe Women. Without overthinking it, I grabbed a ticket, showed up not knowing a soul and that’s where I got connected with Kristina Bartold.

Kristina is one of those people you instantly feel connected to. She’s the co-founder of High Vibe Women and the Social Snippet (alongside her partner Maria), and she just gets what true community building is all about.

Genuine heart, real relationship building, showing up with value first, that’s Kristina’s magic. 

You are going to love this episode, we talk about entrepreneurship, community and creating a business that feels high vibe and high impact.

Listen now by clicking here or tune in on your favorite podcast platform!

- Kelsey

After nearly a decade building and growing my consulting business and the Visionary Life brand, there are a few key lessons that stand out.

Lessons that have not only shaped my business but also how I show up in life. 

These aren’t tips I picked up from a book or business course, they came from real experiences, tough decisions and unexpected ‘aha’ moments.

One of the biggest turning points (and part of 1 of the lessons I share in the episode) was when I stopped chasing trends and started making decisions based on my core values (something I have all of my 1:1 coaching clients begin with).

That’s when everything began to flow.

The right clients found me. I felt more energized and connected to my work. I no longer felt like I had to say YES to misaligned opportunities.

These values continue to guide how I show up, who I work with, and how I grow.

If you’ve ever felt like you’re running in circles trying to keep up, I hope this reminder helps: you get to build a business that fits you, not the other way around.

Tune into this week’s episode to hear the full story, plus 3 more lessons I wish I’d known sooner!

And if one of them resonates with you?

I’d love to hear about it. Hit reply or DM me on Instagram, your stories always inspire me.

Kelsey

PS

Quick question for you… has a client EVER told you, ‘Oh, we found you through ChatGPT?’

If your answer is no, listen up because I’ve got something just for YOU. 👀

You see, over 90% of my private clients find me through search engines like Google and ChatGPT. Yup, ChatGPT is not just for fun conversations with your AI boyfriend or girlfriend anymore; it’s a legit search engine people are using daily. And if you’re not showing up there, you’re leaving serious opportunities on the table.

That’s why I created this free training called ‘How to Rank on ChatGPT.’ 🚀

It’s designed to help YOU get in front of your dream clients who are already looking for someone exactly like you.

Get instant access to ‘How to Rank on ChatGPT.’

Finally, Ontario is serving up some 25-degree sunshine, and I am here for it! ☀️

This kind of weather always has me dreaming of Friday mountain biking adventures, planting my veggie garden, paddleboarding down the river, hammock hangs with Freddie, weekend BBQs, and cozy campfires with friends. The season ahead is looking bright.

Speaking of fresh starts, I’m equally pumped to share that we’ve just welcomed 7 incredible new members into Visionary 1:1 Coaching!

They’re all ready to launch and grow their businesses with a structured marketing plan during this energizing summer season, and I can’t wait to cheer them on.

If you’re feeling like this summer could be your moment too, now’s the time to snag the final July/August start date! We are nearly sold out.

Here’s to growth, sunshine, and all the good vibes this season brings! 🌿

This weeks podcast episode is gonna light a fire under you (in the best way)!

I’m sharing the real talk on what happens when you step out of your comfort zone and say YES to putting yourself out there, even if you’ve been hibernating / hiding lately (but know you need to get out & network!!).

In fact, the entire reason that I met today's guest Ola—an entrepreneur, people-skills queen, and someone who knows ALL about rebuilding from scratch in a new country— is because I took a leap & attending a networking brunch (that I was originally hesitant to sign up for!).

In this episode, we are diving into actionable tips on...

• knowing your numbers,

• business mindset shifts to make if you really want to grow in 2025, and

• how to actually reverse-engineer that six or seven-figure year dream!

Let’s get inspired and get our sh*t together (in a good way ) this week!

Enjoy the show.

Tune in here or head to www.kelseyreidl.com/podcast

Kelsey

P.S.

A quick heads-up to all the powerhouse women entrepreneurs who read this email— our WAVE Mastermind group is offering new co-working opportunities, a quarterly book club, and exclusive training on ranking on ChatGPT. 

Oh, and the amazing Ola is a member of WAVE! Pretty cool, right?

If you’re interested in making amazing strides in business growth, all while growing your network, learn more at www.kelseyreidl.com/mastermind.

If there’s one thing that fills me up in every possible way, it’s mountain biking. 🚴‍♀️

This past weekend, with the warmer weather finally gracing Ontario (hallelujah 🙌), I hit the trails for a 30km ride, soaking up every ounce of sunshine and fresh air. It was exactly what I needed to feel recharged and ready to take on a new week.

Biking has become more than just a hobby for me. It’s my way of working through… LIFE! By the time a ride’s over, I feel like I can tackle absolutely anything. 💪

This brings me to this week’s podcast guest, someone who’s just as obsessed with biking as I am (maybe even more!).

I had the absolute pleasure of chatting with Nate Lessnick, the brilliant founder of Flow State Bike Company. His shop in Arkell, Ontario is not just a bike shop. It’s so much more!

It’s got this incredible vibe where bike lovers come to grab top-notch gear, sip on coffee, and just hang out with their people. 🛠️☕

It’s no wonder Cycling Magazine named it one of Canada’s top 10 bike shops!

I think you’re going to love hearing Nate’s story about how he built Flow State Bike Co from the ground up, his love for creating community, and, of course, his passion for two wheels.

If you’re ready to get your idea off the ground and actually make it happen, this episode is for you.

Tune in here or
head to www.kelseyreidl.com/podcast

Kelsey


P.S.

A quick heads-up to all the powerhouse women entrepreneurs who read this email— our WAVE Mastermind group is offering new co-working opportunities, a quarterly book club, and exclusive training on ranking on ChatGPT. 

If you’re interested in making amazing strides in business growth, all while growing your network, learn more at www.kelseyreidl.com/mastermind.

Quick question for you… has anyone EVER said to you, "I found you on ChatGPT?"

No?

I’m sitting at Starbucks on this rainy day while Freddie naps, getting some work done, but I just went down (another) huge rabbit role learning the techniques to rank on search engines like ChatGPT.

It’s fascinating stuff if you’re a marketing geek like me. Hehe.

Here’s a summary of what I want ALL small business owners to know, ASAP.

Let me rewind…

The internet marketing game is changing FAST and it’s time to talk about how your business will be found in 2025 and beyond.

If you’ve taken my Everyday SEO™ course, you know my favorite five words have always been “I found you on Google.”

Well… scratch that, because life moves on, and now there’s a fresh set of letters rewriting the rules of the internet.

AI is here 😱, and it’s completely shaking up how people search for info and find YOU.

Here’s the deal → Google still matters and my course is still 100% relevant (p.s. all of my private 1:1 clients and WAVE mastermind members get free access to it👏), but it’s not the only player in town.

AI-driven search engines like ChatGPT, Perplexity, and Grok are changing the visibility game.

The good news? You don’t need to stress, you just need to pivot. Slightly.

Here are 3 quick wins to start showing up in these AI searches:
1️⃣ Be everywhere. Yup, EVERYWHERE. AI pulls info from alllll the touchpoints you’ve got online. Instagram, YouTube, blogs, LinkedIn, YouTube, wherever you can create value, SHOW UP. It matters more now than ever.

2️⃣ Answer two tiers of questions. Think about how people search on AI engines 🧠. For example, someone goes to ChatGPT and their first question might be “What’s a marketing plan?” and then their second questions might be “Who can help me with this?” Your content needs to tackle both levels, so you’re the answer on that follow-up ask.

3️⃣ Deliver even MORE value. AI only knows the content you put out there. If you’re not sharing enough amazing, through-leadership-establishing content on the internet (or at all 💻), there’s nothing for it to pull.

Put out thoughtful, helpful content that positions you as the go-to expert. Your visibility will thank you.

You’ve got this 💪.

AI isn’t here to replace Google; it’s just brought a new layer to the search game.

If you’re ready to evolve your strategy or just need a little help getting started, reach out—I promise this is WAY easier than it sounds. Let's tackle it together.

P.S.

Need help getting in front of AI search engines AND Google?

Hit me up for one-on-one marketing consulting OR join our WAVE mastermind in April because we have a super special BONUS training coming up called How To Rank on Search Engines & ChatGPT training with Kelsey (date will be announced to members soon).

Something has been on my mind all week, and it’s the word ‘community’.

Defined as ‘a feeling of fellowship with others’.

• If you’re an entrepreneur, having a circle of other entrepreneurs to navigate the growth with

• If you’re a mama, having a group of mamas to lean on during sleepless seasons and tough parenting questions

• Etc.

I could talk for hours about why building REAL community if vital to the success of your continued evolution, growth & inspiration as a business owner… but I’ll share just a couple quick stories below.

Quick story for you…

When I first moved to Toronto, I didn’t know a soul. Well, I knew my 2 roommates - but aside from Greg and Alyssa I really felt like I was starting from scratch in a city of millions.

To find my community, I started teaching at gyms, signed up for wellness workshops, and even launched a bike club. Since then, community has become my non-negotiable because I feel the ripples of success every single day, in life and in business.

Today, I put AS MUCH or MORE energy into community building than ever before… and I’m 9 years into entreprenuership.

Community is the marketing strategy that has never gone out of style, and it never will!

Even in my small little town where I live today (we left Toronto in 2020)… I love to host BBQs, sit on boards of directors where I have a passion, and create events to bring people together.

Community isn’t just a feel-good, nice to have thing.

It’s the reason you’ll keep growing. Both in business and in life.

You simple can’t build a successful business in a silo of isolation.

This photo is from one of the many business ‘communities’ that I’ve paid to join.

In this case, I was 4 months pregnant and I jumped on an airplane to Park City, Utah (isn’t it gorgeous) to go hang with 9 other incredible entrepreneurs.

There was more unlocked in that 5 day trip than in 5 months of working in my home office.

Thank god for community / groups of people that you have instant ‘fellowship’ with :)

First, I just want to brag about this awesome event that happened on Friday in Paris, Ontario, Canada.

What started as an idea to host IRL meetups for female entrepreneurs in our area, has quickly turned into an incredible event that has grown steadily over the past 12 months.

Our first meetup had 10 people,

And months later we hosted our biggest event ever with 50 incredible women.

That type of energy in the room was rare, and it’s special.

Because you don't meet like minded, similar trajectory humans every single day!

Your community... Your circle... The people around you who GET IT.... that's EVERYTHING when you are building a business and pushing the boundaries on what 'normal' means, every single day.

p.s.

If you're like...

What the heck is this event? How can I join?

WAVE is a community & virtual mastermind for female entrepreneurs who are smart, ambitious, and ready to grow their businesses, relationships, and even just the big dreams they’ve been too scared to speak out loud.

It’s made up of 25+ brilliant, supportive women from across Canada, and trust us, they’re the type you want in your corner.

Head to www.kelseyreidl.com/mastermind to learn more

And if you couldn’t join us at the event, but still want a little dose of inspiration and connection…

There's a brand new podcast episode now live!

It’s just me today and I’m sitting down to reflect on the craziness that was Q1 and all the exciting (& challenging) happenings.

Honestly, the rhythm of entrepreneurship is such a ride, and I want to share how I’ve been balancing high-energy days with quieter moments.

We’ll also chat about why goal setting feels so aligned during Q2 and the difference between building a business from passion, past profession and solving a problem.

I also open up about learning to stay flexible and keeping the energy light hearted in the home & in general... to make both life and business flow easier.

Here are the link to the episode.

Until next time,

Kelsey

Now that I’m finally recovered from pneumonia (ugh, being sick as an entrepreneur is no joke 😅), I feel like my usual energetic self again!

Being down was BRUTAL, but you know what?

I dug into my toolbox of “project-get-my-spark-back"—to recharge my creativity (exercise, nature, adventure, learning and growth trainings, dance music, baking, etc) because when you work for yourself, the show must go on, right? 🎤✨

How do you pick yourself up after a tough few days?

I want to know!

Anyways..

Thank goodness I’m back to normal because this week is JAM-PACKED in the best way possible. We’re gearing up for our SOLD OUT in Paris, Ontario.

50 incredible female entrepreneurs.

3 next-level guest speakers.

And one stunning riverside venue (be sure to follow me on Instagram for the behind-the-scenes vibes 🌊🏡).

One of those guest speakers?

🥁... Julie Cole!

Yep, co-founder of Mabel’s Labels, recovering lawyer, and mom of SIX! (Yes,six!!)

She’s also the guest on this week’s podcast episode and WOW, Julie’s story is wild, inspiring, and packed with aha moments.

Here’s a little sneak peek into Julie’s world, so you see why I’m so obsessed with her story 👇:

🌟 Fact #1: Julie and her co-founders started Mabel’s Labels in a basement, and seriously, look where it is now—an award-winning, celebrity-endorsed, international business leader. Who says you can't have HUMBLE beginnings!

🌟 Fact #2:
One of their “big breaks” is pure proof that the universe works in the BEST ways. A random woman in LA recommended their product to a publication called Daily Candy Kids, and the orders started ROLLING in

🌟 Fact #3: Julie has this life-changing rule she calls the “no drive-by policy.” Translation? No random interruptions allowed! Tune in to hear this Ultimate Focus Strategy!! And if you know me, I love a good focus tip.

Enjoy this episode,

Here is the link to listen...

ps.

I am SO excited to see all of your smiling faces Friday at our beautiful riverside venue! (Eeeee can’t wait 🥰).

Missed this one?

No worries, friend. Follow me on Instagram for deets on the next one, we have more IRL events coming your way soon! ➡️ @kelseyreidl

p.p.s

Apply here for May start dates for 1:1 Marketing Coaching if you feel overwhelmed with your (existing) marketing strategy.

Spots fill fast (we just welcomed Jamie to the Premium Package. She is a health professional looking to pull together her brand, her offer and grow her impact as a psychotherapist).

Are you next?

Is there something you do each week that brings you an immense amount of joy?

Perhaps it’s scheduling content, leading trainings, or preparing fancy slide decks on Canva.

For me,

It’s podcasting!

Podcasting is hands-down one of my favorite parts of my workweek as an entrepreneur and I’m so glad I took a leap back in 2018 and started my own show (even though I had zero background in communications, production or interviewing lol).

Sure, there’s a lot that goes into it—from prepping to post-production... travelling to toronto to record and then having to chase the studio owner down for the files (LOL!)—but hearing things like, “That episode really hit home,” or “I tried that time management tip, and it WORKED,” makes it so, so worth it.

Plus, recording podcasts is an excuse to connect with incredible humans (today I get to record with the founders of Mint Cleaning!) and share their stories—that’s the real magic.

Anyways..

This week, I sit down with THREE of my past 1:1 clients who have all joined the WAVE mastermind to chat about the highs and lows of entrepreneurship.

We could’ve talked for HOURS (and honestly, we almost did 😂).

This episode is such a treasure trove of genuine wisdom, I just KNOW you’re going to love it.

Here’s what you’ll get when you tune in to this roundtable convo with April Miranda, Angela Lopes, and Heather Haigh, three absolutely incredible entrepreneurs who have faced the highs and the lows of building a business head-on:

✨Finding Work-Life Harmony:
Heather shared her game-changing perspective on moving from “work-life balance” to “work-life harmony.” It’s honestly such a powerful reframe for anyone juggling all the things.

✨Riding the Entrepreneurial Roller Coaster: April opened up about her big identity shifts over the years, from her early days as a yoga teacher to stepping fully into her role as a Reiki practitioner, all while navigating motherhood. Her story is such a powerful reminder to stay true to the passions that evolve with you.

✨Breaking Free from Social Media Comparison: We went there about the social media rabbit hole. You know the one. Our discussion touched on the importance of creating over consuming, setting boundaries, and showing up online with authenticity. Angela Lopes had some tips on tuning out the noise and staying focused on what really matters.

Each of these women brings so much insight, honesty, and realness to this conversation, and it’s packed with takeaways you’ll want to jot down ASAP📝.

The episode just dropped, and you can listen now right here.

I’d love to hear one of your key takeaways after you listen. Drop me a reply or comment on social—I’m all ears!

ALSO… 👇

Looking for a jot of motivation this Spring as you grow your business?

Looking for more leads? More money in your business bank account?

Here’s how working together will feel (based on 100’s of reviews from my former and current clients)...

• You’ll go from confused to clear - knowing exactly what to do when and how, no longer wasting money on random online marketing courses about Pinterest or being a guest on podcasts to only end up with a cluttered mind and an empty bank account

• Proud of yourself as you watch new bookings roll in thanks to improving your Search Engine Optimization (SEO) so that your business actually shows up on Google’s page 1, hosting a fun live webinar, or implementing another strategy that we know will 10X your bookings) 

• You’ll have an “aha” moment when you finally understand how to nail marketing and sales in a way that doesn’t feel cringe, especially if you are the spokesperson of your business…eek!

• You’ll feel excited to share your ideas and offers with brand-new followers as you build an engaged community ready to purchase whatever you launch

   

• You’ll finally feel like your marketing strategy is truly personal and (risking to sound cheesy here!) unique, as you stop following the same cookie-cutter tips Instagram gurus and “Online Experts” are peddling 

Apply for 1:1 Marketing Consulting today!

And in three or six months, you can have a booked-out business that brings in the type of money you know you’re capable of earning with your skills, energy, and dedication. All while you live life on your own time and on your own terms.

Apply today. Spots are very limited as I can only work with a few clients at a time.

Let’s talk about ENERGY, today ⚡

You know, that magical fuel that keeps us chasing our dreams, crushing goals, and showing up for the life we want as visionary entrepreneurs and ambitious humans.

Life flows wonderfully when we’ve got it,

And it can be quite devastating when it’s low / depleted…

Of course, sometimes our energy dips are outside of our control:

• a poor nights sleep because your baby woke up 4,351x
  

• you’re coming down with the flu or your head is pounding louder than a metal concert
  

• you just woke up to another ‘urgent request’ from your boss, which means you’re going to be working alllll weekend long.

Ya, sometimes we just have to surrender to these type of energy leaks .

But what about the energy leaks that we CAN control?

This week’s Visionary Life topic is all about ‘patchable’ ENERGY leaks:

• how to recognize them (some might surprise you!)

• ways to fix these leaks right away

• and how to begin tracking WHAT drains your energy most, as you move about your day

Tune into this weeks episode of Visionary Life for the full breakdown of Energy Leaks.

Listen on:

• Spotify

• Apple

• All other platforms

Storytime for ya 👇

One of my friends & past clients just sent me this photo from an event I went to in LA 5 YEARS ago, and wow…talk about memories flooding back.


🫠Imagine this—I learn about a really neat event that feels totally out of my league (most of the entrepreneurs were WAY ahead of me) just 7 days before it begins.

Oh, and it’s in Los Angeles, a 5 hour plane ride away from me in Toronto.

I didn’t know a soul, had no bed to sleep in, and barely knew what the multi-day event was about. All that I knew was that it would be a room filled with 150 entrepreneurs from across North America.

So, guess what I did?

Yup, booked a plane ticket, dropped $1260 (USD... ouch), and prayed I wasn’t making the most expensive mistake of my life. Lol.

I also said YES to staying in an AirBNB with 7 strangers after putting up a bit of a desperate post in a Facebook Group to see who could add me to their room roster.


Fast forward 8 months from the event in LA, that connection turned into a $70,000.00 contract.

YES. SEVENTY GRAND.

All because I got on a plane, pretended I wasn’t freaking out on the inside, and just SHOWED UP.

Wild, right?

And here's what I’ve learned through all this.

It’s not about having the perfect website (although, I do love me a snazzy website), and it’s definitely not about having your branding “all figured out” in order to land MORE dream clients.

Nope. It’s about getting IN THE ROOM. 🪄

IRL connections just hit different—it’s the spark you don’t get scrolling through Instagram or designing the perfect LinkedIn banner photo while wearing sweatpants.

This story from my LA adventure in 2020 and soooo many more (which I will save for a future email) are exactly why I co-host IRL gatherings.

Because connections like that $70K moment?

They don’t just happen—they’re MADE when you show up, step into visionary spaces, and actually talk to real humans. I know, revolutionary! (kidding)

Regardless of whether you can join our event in March or not,

I hope this is your mid-week nudge to get yourself into a room you’ve been eyeing, from afar.

Buy the ticket, accept that it’s uncomfortable, and be open to serendipitous moments. They are everywhere, if you’re open.


xo

Kelsey

Hey, hey, Visionaries!

Okay, so I'm back in action, back in the groove, but yikkkkes, yesterday hit me like a ton of bricks 🧱—rookie move not booking a buffer day between vacation and work!

ICYMI we escaped the snowstorms of Ontario to soak up 35°C sunshine in Costa Rica, and WOW… if sunshine could bring someone back to life, it did that for all of us. 🌊✨.

And we made it our very first official family trip—just me, Dave, and Freddie (who’s almost 14 months, OMG WHERE IS THE TIME GOING 😭).

Now, if you’ve heard alllll the things about traveling with kids, the drama, the “don’t do it,” here’s the deal—DO WHAT MAKES YOU HAPPY.

Was it always easy? Nope. Was it worth it? Heck YES 🙌. We stayed with friends, were super active (mountain biking, daily hikes, paddleboarding✌️), and Freddie basically lived his best life covered in sand, playing with nature (zero toys for 8 days—which we didn’t even realize until the last day 😂).

The experience reminded me of something so important 👉 life is too short to wait until “next year” or “when life slows down” or “someday.”

Here’s a photo dump from the vacation.

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Even though I came back home to a FULL calendar, it’s all good because I got to record podcasts with amazing Canadian Entrepreneurs like Julie Cole (founder of Mabel’s Labels and SPEAKER at our upcoming event on March 28th) and Nate Lessnick (Founder of Flow State Bike Co) to record podcast episodes. Those are coming soon to Season 15.

And, speaking of the podcast, this week we are featuring none other than the membership guru himself, Stu McLaren 🔥👏.

If you don’t know Stu, you’re in for a treat—he’s a total membership wizard and the founder of the Membership Experience.

I wanted to pick Stu’s brain HARD about this whole membership model thing—because let's be real, people are more sensitive than EVER about recurring charges on their credit cards 💳 . I asked him whether it’s a good time (or not) to begin one.

I was glad he answered and didn’t get mad at the question LOL. Tune in to find out what he said!

Alright, Visionaries, that's the scoop. I’m keeping on with this ‘very casual, no structure, channeling whatever comes to my mind’ style of newsletter.

Catch you next time—and as always, keep chasing that most visionary version of YOU. ✨

Big love,

Kelsey 💛

Don’t Bother Traveling with Kids, They Won’t Remember It

Ya, but… we will.

People love telling Dave and I this. Over and over. But here’s the truth—the memories aren’t just for the kids; they’re for us, too.

The lesson? 👉 Don’t base your adventures on whether or not your kids will remember them. Do it because you’ll remember their giggles, their awe + wonder, and their first moments experiencing things (like seeing an Iguana the side of their entire body).

4 People, 3 Seats, 1 Russ 🛫👀

Picture this—economy seats, four of us crammed into three seats. Me, my husband, Freddie (our 13-month-old), and… Russ.

Russ is nice, don’t get me wrong. But he talks. Like, a lot. For 5 hours straight, Russ told Dave and I every detail about his 3 marriages, his days living in Australia, and how his current wife hates flying. Guess how much Russ learned about us?

It’s not that I was interested in telling Russ about our life or needed to get a word in.

But, it really got me thinking about this archetype of a person. The talker. The non-curious. The one who keeps making the story about themselves.

The lesson? 👉 I don’t know. Perhaps draw your own conclusion haha. But … True conversations are a two-way street. Ask questions, be curious, make real connections.

Snacks & Water— Listen to the locals 🥤🍪

“I’m good without water.”

“I don’t usually snack on short Mountain Bike rides.”

Famous last words.

My friends told me to stock up on multiple water bottles and snacks before the mountain bike ride we did in Costa Rica. It is 30+ degrees here afterall.

Did I listen at first? Nope. But trust me—after 2 hours of melting under the sun I was glad they forced me to carry a CamelBak water pouch.

The lesson? 👉 Know when you don’t know. Don’t compare apples to oranges (riding in Cold Canada vs. riding in a heat wave).

Unwinding Takes Time 🏝️

The first couple of days, I kept asking myself, “What are we doing today?” I couldn’t just be.

It took a while to unwind, to stop planning every moment and just soak things in.

I needed time to forget about time. Ya know?

The best days here have been the ones where I forgot that clocks existed and have been truly present in the moment vs. worrying about what’s next.

Tariffs and TikTok 🌍😬

Unsettling changes are all around—everywhere we look, it feels like the world’s in flux. Tariffs, TikTok bans, shifts in the economy… chaos sometimes feels like the new normal.

The lesson? 👉 Focus on what you can control, even when everything else feels wild. Live your life based on an Internal Locus.

Predictability vs. Adventure ☕

Routine is comforting, sure. But when comfort leads to any degree of ‘living on autopilot’, that’s my cue that it is time to shake things up.

At home, life can be predictable—our cotton sheets, the same coffee and smoothie every morning (with the usual varietal of Banana that all of North America eats, even though there are over 1000 types of Bananas), same workout classes, bumping into the usual community members to talk shop.

The fun part of travelling?



No routine. Lots of new faces. A chance to live outside the ‘usual’

We showed up here wondering… What will the view be like? Where’s the coffee? What even IS breakfast here?!

I live for this kind of unpredictability, even though I thrive in predictability. Does that make sense?

The lesson? 👉 Discomfort is where adventure begins. Step out of your habits every once in a while to gain perspective. Being uncomfortable in the unknown is a good trait to build, everyday.

That’s it for now, visionaries.

Talk soon,

Kelsey🌴✨

Okay, so it’s 1:14PM on a Monday as I write this, and even though I could've woken up stuck in that lame "ugh, Mondays suck, can we rewind to the weekend" vortex— that's not gonna fly today (or any day).

I absolutely REFUSE to expand that narrative!

Instead, I decided to flip the script, pivot, and make a PLAN for Day #1.

(Oh, and just a quick heads-up if you’re new here— I operate on the ‘3-days-in-1’ philosophy because squeezing extra out of life is what I love to do... and given that tomorrow is not guaranteed, I like to maximize. And yes, I am a Maximizer on Clifton Strengths Finder if you've done your Strengths Test. And yes, this is a run on sentence/paragraph).

Here’s how my weekdays normally work, in case you’re curious…

Day 1 = 7AM–12PM,

Day 2 = 12PM–3PM,

Day 3 = 3PM–8PM.

After that, you better believe I’m in sloth mode, crawling into bed, scrolling on Instagram (otherwise I'm off it during the day unless I post), and maybe watching a little YouTube about sourdough bread before I pass out.

Now, here’s exactly how I shook off the Monday blues in, like, 0.03 seconds (yes, that fast).

1. I Did Gratitude Practice with Freddie

I kicked off my day by getting LOUD about gratitude with my 1-year-old, Freddie.

Obviously, he can’t talk yet, but I’m pretty sure I can predict what the little dude is grateful for. We listed six things together; highlights included winter and the fact that we live in a place with a variety of seasons , and our healthy, happy rescue pup Abby, who’s been with us for 8 years, and that we have the BEST dad/husband in the world… Hi, Dave! (Maybe Dave reads these newsletters? Maybe not?? Guess we’ll find out haha.)

2. Nature Therapy 🏞️

Yes, it’s freezing.

It feels like -10 today. And guess what? We still bundled up and made it outdoors. Because nature is always therapeutic. We walked to the park, sat in the swing, and just stared at the sky. Being outside just hits my soul.

3. Random Street Chats 👷

We stopped to say hi to a guy doing construction on our street. I really enjoy talking to strangers (put a newly walking kid in a bright yellow snowsuit, and suddenly everyone’s your new best friend!).

People really want to remind you how fast it all goes. So true. 13 months has flown by.

4. Baby & Mama Fitness Class 🍼

Freddie and I hit up Baby & Mama fitness class to hang with some friends. This was more “me chasing Freddie so he doesn’t step on a newborn” than “actual fitness.” Still a great mood booster!

5. Treadmill Desk Time 🚶‍♀️💻

Right now, as I type this, I’m walking on my treadmill desk! Not because I need to exercise, but because when I’m moving, it’s impossible for me to feel stuck or in a funk. Motion equals momentum— is there science behind that? Endorphins = energy?

And just like that, Monday turned into pure magic. There’s nothing wildly fancy, groundbreaking, or outrageous about it—just the basics, but they WORK.

Now, I’m deep into Day 2, which is my work block, compressing what should be 8 hours of productivity into 2 because I need to.


And honestly?


If I can get what I need done in 2 hours, WHY would I drag it out longer?!

Shoutout to iPhone airplane mode, Ginkgo supplements for focus, and my go-to theta waves playlist on Spotify for continuously holding it down.

Anyway, I hope this inspires you to shake up your week if it feels low, lean into the tiny joys, and to realize that YOU are in control.

xx

Kelsey

First off, THANK YOU for all the amazing feedback on my last email.

You all have no idea how much it means to me 💛.

Some might call it ‘channeling’.

Others might call it ‘going with the flow’.

And in the world of marketing? I’d call it ‘create for an audience of 1 (aka me).’ 🎯

The truth is, if you want to avoid burning out with content creation, here’s the secret sauce ✨—write in a way that lights YOU up.

Say exactly what’s on your mind! Be strategic if you want to—but also?

Just connect. Share your heart, your thoughts, your randomness. Because can I just say… there’s not enough of that on the internet these days.

Write what feels good to YOU, and the people who need it will resonate.

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Time has been on my mind lately. It’s just this tiny word, but it has such a MASSIVE impact on how we live our lives.

A couple of weeks ago, I was “killing time” and it hit me—I’ve got this little acronym that always comes to my rescue when I feel short on time or like I'm just wasting it. 

✨ T.I.M.E. = This Is My Experience ✨

Whenever I say it, it’s like... oh yeah, I’m in control here. I get to decide how I interact with time. It’s actually wild when you stop to think about it.

It’s crazy how we perceive it so differently, right?!

And honestly, this little mantra helps me remember that I can bend time, break time, waste it, or—yes—it’s possible—I can even create time.

Because at the end of the day, This Is My Experience.

Okay, I’ll stop with my time musings for now, but seriously, next time you’re feeling rushed, overwhelmed, or just stuck, try saying this to yourself. And LMK if it works for you!

I also recorded a short podcast on the topic of Time, this week. Click here to listen.

xx

Kelsey

Can I share a quick success secret with you today?

It’s a secret that will make you $1000’s or even millions over the coming years.

This is advice that my first business coach told me many years ago, and it has really stuck with me and proved to be true.

It’s not revolutionary,

It’s not sexy,

It’s not to ‘start a Pinterest account, create a membership, build an email list, or launch a digital course’ like all the gurus are telling you.

Those things can come later. Right now, they’re not the priority.

What I’m about to tell you is simple, but it’s not necessarily easy—especially if you’re multi-passionate (hi, that's me!).

This advice has single-handedly shaped my success (and allowed me to create an amazing consulting business as a creator, coach and expert).

Here it is

(sorry for prolonging that intro lol)

Choose one area of interest, and go deep.

Become laser-focused on your ‘thing’.

Whether it’s digital marketing, gluten-free sourdough recipe creating, or becoming the best spin instructor on planet earth.

Read everything you can about it. Create content around it. Share it with friends and family. Host free workshops. Immerse yourself completely in this one thing—and commit to it long-term.

By long term, I mean years & years & years!

Play the long game.

For me, that “one thing” has always been marketing.

I’ve been talking about marketing for over a decade. I’ve hosted a marketing podcast for seven years with 350+ episodes.

I’ve sent more than 1,000 emails about marketing. I listen to podcasts about marketing in my spare time. I’ve spent $100,000 mentoring with the best marketers and attending their conferences.

This type of single-minded focus has positioned me as a top-ranked resource for marketing and business coaching. It's why I have a full roster of clients every month.

This kind of obsession is what builds credibility, recognition, and, ultimately, a profitable business.

What I see happening too often is people spreading themselves thin.

They jump from one idea to another, promoting different products, serving mixed audiences, and trying various strategies.

The result?

Nothing sticks.

If you want to succeed, don’t focus on chasing quick wins or hopping from idea to idea.

Success comes from dedicating yourself to one niche, one message, and one plan. Not jumping from idea to idea, strategy to strategy, or social media platform to social media platform.

Building a thriving business isn’t about shortcuts. It’s about becoming the go-to person for your niche.

The question is—what’s your niche? What are you known for?

When you ask someone to describe your expertise in just 1 word, what do people say?

Looking forward to hearing about it!

Cheers to your MOST visionary business in 2025.

xx

Kelsey

It’s Sunday afternoon, and I’m putting the finishing touches on my slides for a workshop I’m delivering tomorrow. The audience? Resort owners! 🎉

Tomorrow, I’ll be teaching these awesome resort owners how to use strategic marketing to sell out their Summer 2025 bookings.

We’re talking about leveraging email campaigns, Instagram/Facebook, influencer partnerships, and even running giveaways.

This particular group will be so much fun to share strategies with because they’re marketing something we all love: dreamy escapes with morning coffees on the patio, afternoons by the lake with picnic lunches, sunset cocktails, and the joy of making summer memories.

Sounds pretty amazing, doesn’t it?

But here’s the cool part…

The strategies I’ll be sharing with them aren’t just for resorts. The exact same principles apply to your business too!

p.s. How nice is this resort? I actually used to work right beside this spot (JW Marriott) at a little resort called Cleveland’s House. It’s no longer in business, but I have super fond memories of that time of life 1.

Here’s the thing: No matter how much social media platforms evolve or algorithms change, one truth remains the same… we buy because of emotion.

We buy when we feel something from a marketing campaign.

• We buy when a recommendation lights us up.

• We buy to escape pain or to create joy.

• We buy because we want a better future, a healthier life, or a bit more pleasure in the everyday.

If your product or service helps fulfill any of these needs, then you’ve got gold. 💎

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If you want help with marketing your business, and the GOLD that you offer to your dream clients… then this next part is for you.

Right now, my calendar is SOLD OUT for 1:1 coaching over the next two months… but summer’s just around the corner, and it’s the perfect time to invest in yourself and your brand.

Reserve your summer start date before spots fill up!

👉 Apply for Coaching Today

That’s all for today,

-Kelsey


P.S.

If your product or service helps create joy, solve problems, or build a dream… you’re on the right track!

Now, it’s time to show your audience why they need it in their life. 😊

Apply for coaching today.