366 From Mountain Biking Meltdowns to Marketing Breakthroughs
Motherhood & Marketing with simplicity
Solo episode with Kelsey Reidl
In this episode, Kelsey opens up about a recent mountain biking experience that tested her physical endurance and mental toughness, offering valuable lessons on resilience, self-compassion, and embracing vulnerability during difficult moments.
She then shifts focus to marketing strategies for small business owners and entrepreneurs, emphasizing simplicity, authenticity, and stress-free content creation.
Kelsey shares practical tips on creating engaging content like sharing short quotes, everyday life moments, and asking your community for support to avoid burnout and build meaningful connections.
Whether you’re a busy mom balancing multiple roles or an entrepreneur overwhelmed by marketing demands, this episode offers inspiring insights and actionable advice to help you build resilience and simplify your marketing approach.
Episode Time Stamps:
[02:15] Motherhood isn’t about sacrifices but about growth, having boundaries, and self-care moments.
[10:30] The importance of recognizing off days, allowing emotions, and how struggles build resilience in life, sport, and business.
[15:00] How to bring ease and joy back into marketing by sharing simple content
[23:00] Tips on prepping your marketing for the summer
To connect with Kelsey:
Access the transcript for this episode:
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You're listening to the Visionary Life Podcast.
00:02
I'm your host, Kelsey Rydal.
00:04
Each week I'll bring you conversations with the most visionary humans on this earth in hopes that you'll be able to absorb their wisdom, avoid their failures, and feel less alone on the roller coaster ride that is entrepreneurship.
00:17
This season, I'll be chatting with creative thinkers, masterful marketers, brick and mortar shop owners, brand builders, and people just like you who have a story to share or a vision that inspires.
00:29
If I can share one quick secret with you before we get into the episode, it's that we all have a little bit of visionary inside of us.
00:37
You know, that spark that nudges us to pursue our full potential in this lifetime.
00:42
But perhaps somewhere along the line, it got covered up.
00:45
I'm here to tell you that it's never too late to explore that inner voice and access the brilliance deep down inside of you.
00:52
It's in you.
00:53
It's in all of us.
00:54
Let's dive in.
01:04
Hey visionaries, welcome back to another episode.
01:07
Today is going to be a solo show.
01:09
It's just going to be me and you catching up while you do whatever you do.
01:15
Listening to podcasts, I'm usually washing dishes or going on a hike with my dog.
01:21
Or maybe I just did a daycare drop off with Freddie and I have 5 minutes until I get home and I'm like, OK, I want to fill my mind with goodness, get in a headspace of positivity.
01:31
And for me, that's why I.
01:33
Love putting podcasts on.
01:36
I just get the most inspiration from podcasts.
01:39
That's why I became a podcaster, because they impacted my life so profoundly.
01:44
And I'm just very grateful to do this every single week and to share some audio in your ears over your radio, over your speakers, wherever you tune in.
01:53
So thanks for being here and I'm always just so grateful that you pick this episode to tune into.
02:00
All right.
02:01
What are we talking about today?
02:02
Well, honestly, this is one of those unscripted episodes.
02:05
I may say random stuff that goes off script that has not a lot of sense to this whole flow of the episode.
02:14
But ultimately my goal is to just catch you up on my life as a Mama, as a entrepreneur, as somebody who has tons of hobbies, who trains in the summer for mountain biking.
02:26
Who has big dreams but also has small town energy of wanting to really squeeze the most out of life without being addicted to my laptop.
02:35
But still I'm obsessed with my work.
02:38
Does any of that make sense?
02:39
Do you relate to any of that?
02:42
Please let me know if parts of what I share about myself resonate with you.
02:47
You know it is not easy for me to show up and share like this, but.
02:52
I hear from you guys that you really like reading the emails where I'm honest and you enjoy the podcast episodes, or you enjoy the workshops where I pull the curtain back and don't have it all together.
03:05
I'm not super buttoned up.
03:06
And that's really part of the brand that I've been building over the last decade is not to ever pretend that I'm someone I'm not.
03:14
Because if you come over to my house, it's not gonna be super clean.
03:18
I'm probably gonna throw down an F bomb at some point.
03:22
I'm going to have dance music on and literally be in a baggy T-shirt, just having a good time.
03:28
But I'm also going to show up for a work gig and I'm going to put on a nice outfit.
03:33
I'm going to do my hair and put on makeup and I'm going to show up and have a really good tech setup and make sure the experience is wonderful.
03:39
So it's like playing in that dichotomy of the different roles that I play.
03:44
OK, so like I said, this is a catch up episode.
03:47
I want to talk to you about what's been happening behind the scenes, how I'm navigating random challenges.
03:52
Challenges and conversations, maybe sharing some tips that could help you and ultimately just showcasing the juggle of motherhood, of entrepreneurship, of friendship, of relationship building, of managing my health and all the things.
04:06
So if you like these solo episodes, there's tons in the archives I like to do right now about two interviews and then one solo.
04:14
So we're kind of netting one to two solos per month, so.
04:18
You guys let me know what you love, what you don't love, cause I'm always trying to improve and create this podcast for you.
04:25
OK, so let's get into our first little segment here.
04:28
I want to talk about pivoting and not being afraid to use that word.
04:34
So I think right off the top, what I want to say is that entrepreneurship is essentially just a game of when am I going to have to pivot?
04:43
And pivoting isn't failure.
04:45
Pivoting is growth.
04:47
If you think about day one, when you started your business, maybe you've been in business for six months or six years or 20 years.
04:54
I can nearly guarantee you that you've had to pivot and that it's not the same business that you started with.
05:01
I know for me, I started this as a social media freelancer where I literally like created Instagram posts for people and posted them on their Instagram.
05:11
And I did their metrics and I did their strategy and I had about four or five clients at any given time.
05:17
That is not at all where my business is at today.
05:19
It's taken so many left turns and right turns and we've gone backwards, we've accelerated forwards.
05:25
But pivoting is so normal and I almost wish I could let you guys in on the chat that I have with two of my business besties.
05:35
You've probably heard me talk about Steph and Krista.
05:37
We have such a cool chat where it's on Marco Polo.
05:42
So it's video and audio and we're always just sharing like what's going on in our heads.
05:47
And some seasons feel so hard and some seasons we question ourselves and some seasons we're like what is working you guys, cause what we did last year is not performing this year, it's not bringing in the same revenue.
06:00
And then there are other times where it's like, I just hosted this event and it did really well.
06:04
I just hosted a podcast summit and got 500 subscribers to my newsletter list.
06:08
I just took the entire month off and the business grew.
06:11
And it's so inspiring that we can share the highs, but we can also be really real about the lows.
06:17
And especially in those times when you feel like you just want to throw your hands up because you're like, I don't know what's going on.
06:23
We encourage each other to look in a different direction and shift if necessary.
06:29
And to be so excited about evolving the business versus feeling resistant.
06:36
And I think that our normal instinct is to feel resistance.
06:41
But sometimes we just need those sounding boards, those friendships, those mastermind peers that say, hey, so yeah, you might be lagging in this part of the business.
06:51
But if you just look to this other area, there's so much opportunity, there's hidden revenue, there's low hanging fruit.
06:58
And we go from there.
07:01
I guess the reason why I wanted to start with this story is just because I know in these times a lot of people are asking like how do I continue this business if it's not performing the way I want it to?
07:13
And instead of asking that question, I just want you to ask what pivots can I make?
07:18
In order to test something new, like, can I make a slight pivot on my offer?
07:23
Can I make a slight pivot on how I'm marketing?
07:26
Can I make a slight pivot on the people that I'm connecting with and who could potentially help me?
07:32
And just know that it's super, super normal.
07:34
Being static is usually equivalent to dying.
07:39
And when we think about stagnation in a pond or something, that's when you start to see all the bacteria grow.
07:45
You want to keep flow.
07:47
You want to keep momentum in whatever you're doing.
07:49
And sometimes that just means shaking it up, talking to new people, putting yourself in new rooms.
07:55
And maybe that's a shameless plug to get out, join the Wave Mastermind, because I have a community of people that are connecting every single Wednesday and and sharing the highs, the lows, and the in-betweens.
08:08
OK, let's get into my next update, my next topic.
08:14
Speaking of pivoting and always looking for the opportunities, I decided to take a couple really big bets on myself this year and they've all happened.
08:24
All the expenses are coming out in May essentially, so.
08:29
If you are new to my community, or if you haven't really listened to a lot of my solo episodes before, then you may not know that I actually take about 10 to 15% of my business revenue every single year and I reinvest it in myself.
08:48
We are being so selfish every single year.
08:51
We are making the founder of the business go do scary things.
08:55
And I'm actually talking about myself, but things that I've never done before, things that put me in rooms where I literally want to close my eyes and crawl in a hole because I'm like, I do not belong here.
09:06
I just invested in two really major experiences.
09:10
So the first one, I'm actually going to be getting on a plane and going to the US and learning something that is so out of my comfort zone with people who are.
09:22
Well, most of them have businesses bringing in a million or over.
09:27
I will definitely be sharing more as the details come together, but I barely belong on in this room, so I don't even know how I got accepted.
09:36
But I think the fact that I have butterflies in my stomach, that I'm nervous, that I know it's going to stretch me in ways that I don't like to be stretched cause we're gonna be talking about money, we're gonna be talking about sales.
09:47
I kind of know that this is where a major leap is about to happen.
09:52
And that's always how it works, right?
09:54
It's those times when your heart skips a beat where you know that you're going to be the quote UN quote, most junior or dumbest person in the room.
10:04
And I think that's the right room to be in.
10:06
So that's my first bet on myself this year or investment in myself.
10:12
And the other thing was I have just joined a 12 month mastermind.
10:18
Two entrepreneurs that I've been following forever who they've always had just a high level mastermind for people who are in the million and above range.
10:27
They've now launched another one for people who are looking to scale to seven figures.
10:32
And I just know that I have a very clear goal going into this.
10:36
The investment was not small, it was upwards of five figures, but I do think that there's a 10X ROI in each of these investments.
10:46
I was actually chatting with a friend about this, how anytime you invest in yourself, it's scary because there's no guarantee that you will make that money back.
10:55
So say you're about to buy a $300.00 course on how to use ChatGPT to write your emails.
11:03
Well, that's a lot of money to put on the line, first of all.
11:06
Second of all, there is no guarantee, even though you'd love to ask the person like, well, what do I get out of this?
11:13
You don't get anything if you don't actually do the work and implement and test and iterate.
11:19
But if you go in with the mindset of I cannot wait to learn when I'm inspired and when I'm learning, I'm able to contribute back to my communities in a different way.
11:29
I don't know about you, but anytime I don't have anything to talk about or e-mail about or post about, it's because I'm not learning or I'm not traveling or I've hit a dead end.
11:37
I have to go do something for myself, put money on the line, get in a different room.
11:42
And then all of a sudden you're just like lit up and inspired and you attract the right clients.
11:49
There are seasons of momentum where you will just feel like you're emitting an energy that is magnetic.
11:54
I want that for all of you.
11:56
And that often comes with investing in yourself and putting putting time or energy and intention into a new space or a new place.
12:07
So I'd love to know, is there an area where you feel you need to stretch yourself right now?
12:12
Is there an area where you feel like you could bet big on yourself and really just go for it?
12:19
Because there is so much magic that awaits you if you're willing to explore the edges of where you're currently feeling like maybe you're outgrowing or hitting a plateau in any one area.
12:32
OK, let's pivot into another behind the scenes of what's been going on.
12:36
So as some of you might know, I'm the primary parent in the relationship.
12:41
Like my husband and I are both all in dialed in.
12:44
He does a lot of the evenings for me, but I work my schedule around Freddy.
12:50
I'm the full time Mama.
12:51
My husband is out of the house about 5055 hours a week.
12:53
So oftentimes the.
12:58
The structure of our week is revolving around me being.
13:03
At home, if that makes sense.
13:05
So primary parent, not that I'm doing like more of the work, but it's just that I'm the one home and we do have two days of daycare and I have nap times, but it's not easy.
13:17
If you are a working parent, you know that it is a stretch.
13:22
And like I said, my husband is out of the house Monday through Friday, so there's really not a lot of support that I can just lean on if I need to duck out for 20 minutes or have a 5 minute shower or anything of that nature.
13:23
Hey Visionary, I want to interrupt this episode to share a little bit more about one-on-one coaching.
13:29
I work with clients who want to stay on top of the latest marketing trends, who want to bring more ease into their marketing funnel, or just build a marketing funnel in the 1st place cause maybe you don't have one yet and ultimately take the effort and overwhelm out of your marketing plan.
13:32
Like The funny thing is, if he leaves the house at 7 as he normally does and I haven't showered yet, I'm just not showering that day, you knowAnd even on nap time, then I have to hustle to my computer or like take a second to make myself a nourishing meal cause it's.
13:46
I know your energy is limited and you just want someone to tell you what to do.
13:49
Just a juggle, right?
13:50
I've committed myself to my workload, which demands that I take those two days per week plus nap times and get a lot of it done.
13:51
Should you be on threads?
13:53
Should you be creating on TikTok?
13:55
How do you grow an e-mail list?
13:57
What does SEO mean anyways?
13:58
So just wanted to say that, like, you know, when you throw sickness into that mix, for example, Freddie got a cough so we couldn't send him to daycare one week.
13:59
This is why Ioffer private one-on-one business and marketing coaching for business owners like you who need help with their marketing strategy.
14:08
And then I woke up the next week and I was like full on coming down with the flu.
14:08
You can head to kelseyreidel.com/private coaching to learn exactly what it's gonna look like if we decide to work together.
14:13
I also had a major presentation that day.
14:16
And of course, like the 1 1/2 hours that I had to deliver the presentation was the time when I couldn't stop sneezing.
14:17
And I'm excited because I can give you the precise strategies that will take your business to the next level this year.
14:23
So if you want to learn more, Kelsey rydal.com/private coaching.
14:23
Like, I am just so grateful I'm not a professional public speaker full time because sickness and then trying to show up and have it all together is really rough.
14:27
Of course it is a bit more of an investment than any of my other courses or offerings, but my private clients are seeing crazy results.
14:36
It's really, really rough.
14:37
Christina landed a six-figure consulting contract.
14:37
So if you're in the thick of it too, you're not alone.
14:40
I totally feel you.
14:41
Emily signed 6 clients in one day.
14:41
It's a juggle.
14:42
Nobody wants you to be perfect.
14:44
Barb had a Black Friday sale that generated a lot of money, and these are all based on the strategies that we've implemented.
14:44
I know you hold yourself to a high standard, but sometimes you have to give yourself so much grace for the fact that you have chosen to embark on an entrepreneurial journey while being present for your kids and mothering.
14:52
So.
14:53
Kelseyreidell.com/privatecoaching.
14:55
You can learn all about it.
14:56
So just kudos to all of you, because it's truly.
14:56
You can see all of the amazing visionary businesses that I've worked with and supported over the last decade, and I can't wait to see your application come through.
15:00
I also would be remiss not to catch up on saying Happy Mother's Day.
15:05
I know at the time that this podcast is airing, I'm getting ahead of things, you guys.
15:06
Kelseyreidell.com/privatecoaching.
15:09
Now back to the episode.
15:09
So I know this is going to be airing probably a week or two after Mother's Day, but just wanted to send so much love to all the Mamas.
15:16
You deserve love every single day.
15:18
Thank you for all the podcasting Mamas that I'm connected with, all of the amazing social media Mamas that I've met.
15:25
There's just something so cool about a Mama chasing her dream, living her best life, and knowing that.
15:32
I think, you know, a lot of you believe this too, that your life really just begins when you enter into motherhood.
15:39
I know that a lot of people will jokingly say, oh, get ready for no more sleep, get ready for your life to be over, get ready, blah blah blah blah.
15:47
Or you won't have much time for your hobbies anymore.
15:49
It's like, Oh no, Oh no, we are only going to improve ourselves.
15:54
Get better, get smarter with our yeses, get give clear nos, have boundaries, all the things.
16:01
So I hope you all got to enjoy some rejuvenating time on Mother's Day.
16:05
I actually went biking on Saturday, so the day before Mother's Day, I thought that that would be the best treat for myself because as you guys know, I love mountain biking.
16:16
I love escaping to a really cool area of bike trails called Turkey Point.
16:22
And it's my dream day.
16:24
I love driving up there.
16:25
I love getting on the bike, enjoying it, and then hanging out after.
16:29
Well, this Saturday was not that.
16:31
So I from the get-go was just feeling like my legs were already a bit heavy.
16:38
But you know, that normally doesn't stop me from enjoying a bike ride.
16:42
So we get in the car, we drive all the way to Turkey Point.
16:44
It's an hour away.
16:46
And I start biking and my mind was just not in it.
16:51
I don't know if you've ever had to fight a battle with yourself for 2 1/2 hours when you want to be having fun, right?
16:59
Like, what is the point of getting on a bike?
17:01
It's to have fun.
17:02
I'm not training for the Olympics.
17:05
I'm not trying to become a professional.
17:07
I'm trying to enjoy a few hours.
17:10
Of being in nature on my bike, doing my favorite hobby in the world.
17:14
But for some reason the mental game just wasn't there and I was down on myself.
17:19
I was on a different bike because mine is currently in repair.
17:23
I was feeling like physically tired, even though you know, I like I was well rested.
17:30
I hadn't been working out too too much that week.
17:33
But I honestly just think being a mom is like.
17:35
An athletic pursuit in its own that deserves to send me to the Olympics, like chasing around a 1 1/2 year old and taking him on park dates and then walking the dog and trying to get my own workouts in.
17:47
Like even just at the end of the day when I'm not doing like structured activities, I still feel tired.
17:53
So anyways, there was just a whole multitude of factors and it took everything in me on Saturday not to break down and cry and give up and say I'm going home and.
18:05
To I just wanted to pull out so bad.
18:09
But I learned something so powerful from these moments.
18:12
Like, first of all, you're not always winning in life.
18:15
You're not always winning in your athletic sport.
18:17
You're not always winning in business.
18:19
You can't expect to be on a high high all of the time.
18:24
Not even Olympians would have that experience #2.
18:30
Even sometimes when you bring yourself back to the baseline of I should be having fun.
18:34
You can just be having an off day and it's OK to admit that.
18:38
And that's one of my regrets from Saturday is that I just tried to be like, so positive when really I think I just needed 10 minutes to cry, to stop riding, to not try to keep up with all my friends and to just say it's OK, like I'm not having the best day, but I don't need to keep stuffing it down.
18:59
Like perhaps I just need to let it out.
19:03
And to remind myself that it's those days that I do think produce resilience.
19:10
So the hard days in athletics, the hard days in business, I think they're just as important as the good days because that's where you really meet the depths of who you are.
19:21
That's when you really see yourself in this like raw, just vulnerable state.
19:28
When things are not going well, when your mental game is off, when your physical game is off, when you are just fighting every single second with your own mindset, with that voice that says just quit.
19:42
And quitting sometimes is actually the right move.
19:44
But in this case, I I wanted to just show myself like you can keep going.
19:50
You don't need to throw a little fit here, but.
19:53
It's OK to also admit that this is not your day and that you're allowed to just be sad for whatever reason is causing this sadness.
20:02
In closing off this random solo catch up episode, I want to share something that I've been talking about a lot with my private clients and on a couple trainings that I've delivered, and that's to decomplicate some of your marketing.
20:19
So.
20:20
I know that marketing can feel overwhelming, writing long blog posts and getting out your weekly newsletter and showing up to events and teaching workshops and all the things.
20:30
I want to ask you though, like how could you make this so simple that it would?
20:37
Bring the ease and joy back into your marketing.
20:40
And here's what I mean by this.
20:42
So sometimes when we're writing a weekly e-mail newsletter, we think it has to be like this big long newsletter with images and graphics and clickable links and paragraphs and intros and lists and bullet points and all the things when sometimes maybe what's actually on our heart is just to share a quote.
21:00
And so you could literally say, hey guys, no big e-mail this week, but this quote stopped me dead in my tracks and I wanted to share it with you.
21:08
Share the quote, be done with the e-mail or send an e-mail that says, hey, we have just four spots left for massage appointments in May.
21:18
Would you like to book one of them?
21:20
So simple, right?
21:22
Or you want to post on social media, but you're like, I don't know what to talk about.
21:26
Why not just talk about your everyday life?
21:29
Like, literally just turn the camera on yourself.
21:31
Whatever you're looking at, whatever you're eating, whatever your next activity is, just share that in real time.
21:37
And and don't worry about whether it is exactly in line with your content schedule or the strategy, because sometimes people just want to see the human behind the business.
21:51
So it's really applying this mindset of like, what can I do that is so simple?
21:55
Or anytime you're caught thinking like, oh, I don't know how to do this launch or oh, how do I fill my master class or fill this program?
22:03
Instead of ruminating for hours or days or weeks, what about asking a few peers?
22:10
What about touching base with some of your, you know, most savvy, generous entrepreneur friends and saying.
22:17
Hey guys, I have four out of 10 spots still left in my group coaching program.
22:22
Can we do a quick 10 minute brainstorm on how to fill them?
22:25
I think we've become so used to just not leaning on others and feeling like we have to do it all alone, which is such a detriment, especially in business, because somebody else has already done it.
22:39
Someone's walked the path and so the easiest way to move through any sort of sticky situation.
22:45
Is to just find the answer through somebody who's already navigated it or who can introduce you, who has one connection that will actually just change the course of the challenge that you're facing.
22:58
I think This is why I'm particularly passionate about building community, whether you're part of the visionary community, whether you're part of the Wave Mastermind community, whether you've come out to the events that I co-host here in Ontario, Canada.
23:13
I really want to like.
23:15
Make sure you hear this again, that people have the answers that you are searching for.
23:22
So who can you ask for help in this moment versus continuing to walk down a path by yourself trying to search for the answer that somebody else could share with you in, you know, 5 seconds or less.
23:37
So I think I'm going to wrap it up here.
23:41
I mean, I have so much that I could talk about.
23:43
I feel like I've just kind of rambled for the last 30 minutes, but I hope that there was a nugget of value.
23:48
I am grateful for your time and your attention today, and if anything jumped out at you from this episode, I'd love to hear about it.
23:58
I had good intentions of turning a video on, but the truth is, I just got home for fitness class with Freddie.
24:05
I'm sweaty, my hair's in a ponytail.
24:07
I'm in an oversized yellow sweater.
24:09
There was no way in hell I was filming this episode.
24:12
So that's truly one of the benefits that I personally love about podcasting is that I can just sit down, riff, and I don't have to worry about looking a certain way.
24:21
So anyways, there you have it.
24:24
I will.
24:26
Chat with you guys further on Instagram.
24:28
I'm just at Kelsey Rydal.
24:29
As always, if you are seeking some marketing support, please don't hesitate to reach out.
24:34
We can book a free chat and I can talk to you about your SEO, your Google My Business, how to collect more reviews, how to modify your website, how to write a killer lead generating blog post.
24:45
All of the things.
24:46
These are things that I do with my one-on-one clients every single day and I'd love to help you as well.
24:50
You can head to kelseyrattle.com and you can just hover over the coaching tab and you will see all the different ways that we can collaborate.
24:58
All right, you guys, I'm going to wrap it here and I will see you in the next episode.
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