If you want to make your business stand out from the competition and exponentially grow, creating a set of core values is one of the most effective things that you can do. Here’s how!

The 3 Most Important Things To Know About Creating Core Values For Your Business | The Visionary Method

What? You don't have core values for your business?

That's like expecting a tree to stand tall and strong without deep roots!

In this blog post, we'll discuss the importance of having your Business Core Values defined, and we’ll give you three tips on how to create them.

So, pull up a chair and let's get started! After all, your business deserves it. ;-)

Let’s talk about your businesses Core Values. They’re not just words on paper! They are powerful guiding principles that direct you towards your Big Vision.

Have you written out the Core Values of your business?

If you have, that’s great! I’d love to know if they inspire you and motivate you to achieve your big vision everyday. Do they have you jumping out of bed each morning?

As the C.V.O of your business, it is essential that you feel connected to your Core Values.

If you don’t have Core Values established yet, I’d love to share a quick exercise that can help you get started!

Without core values, your business is like a tree without deep roots. It may be standing tall and strong for now, but it's not going to last long in tough times. Define your core values and make sure they are at the heart of everything you do - from marketing to creative time. Oh & subscribe to our weekly newsletter for more tips on how to run a successful business!

All you need is some time, a pen and paper, and a willingness to reflect on some of the Peaks & Valleys of your life that have made you into the person and business owner that you are, today!

Are you ready to discover your business Core Values?

Simply follow these 3 steps…

1. What are some of the peaks & valleys you’ve encountered in your life, up until this point? Reflect on moments where you were at your ‘best’ and moments where you nearly hit ‘rock bottom’

It is during these peaks and/or valley’s of our life that our values often emerge!

Whether you’ve encountered these peaks and valleys in your personal life or your business life, it’s often one and the same.

Draw a big wave line on paper signifying peaks and valleys and then begin charting at least 4 peaks and 4 valley’s.

I explain this more in this Instagram Reel, if you’re more of an auditory learner!

2. Plot out at least 3 of those high-high’s and then confirm what the ‘lesson’ was that emerged from it

I’ll share a story…

Many years ago I was standing in a grocery store witnessing an abusive scene.

A guy and girl were together, checking out with an expensive grocery haul.

The girl was very pregnant, and she was arguing with the guy as they were about to pay. She pulled out her card to pay for the groceries, and her credit card was declined. Insufficient funds.

He yelled at her, stormed out, and left her crying with no way to pay for their groceries. She went out to grab him but he wouldn’t come back inside the store and she looked totally defeated.

Everyone around offered to help her pay her bill. It was beautiful.

When we walked out, I saw the guy sitting there… smoking and scrolling his phone. I opened my mouth and told him what an asshole he was. I couldn’t help myself because he left his poor pregnant wife in the store with no way to pay and he wasn’t coming back inside.

I had never spoken up like this, and it was a real peak for me because I finally felt like I was expressing my truth, without fear of judgment. I needed to communicate what was on my mind and use my voice for good.

The value became “be bold” and don’t be afraid to speak up, which still stands as one of the Visionary Core Values, today!

3. Finally, plot out at least 3 of the really challenging or tough times that you’ve endured. Moments when you felt challenged, defeated, or in a dark place.

Something that I dealt with a few years into running my business was a feeling of loneliness. Like nobody understood me and I had nobody to call when I felt lost or confused.

From that emerged a beautiful value of connection over competition.

Up until that point, I had assumed that it wasn’t ok to reach out to others in my industry for fear that they might not want to be friends because we were technically ‘competition’. I was so wrong, because today I am friends with many of my industry peers and they are the people I learn from and lean on in tough times.

To finalize your Core Values:

Review your peaks and valleys and highlight 3-7 values that are really meaningful and that you want to preserve and maintain.

These values will inspire you, and you lead towards your Vision! Just make sure to make your Core Values your own. They do not need to be “stiff” or “boring”.

They can be a reflection of your brand, and written in the tone that you speak in. See examples of the Visionary Core Values, below

These values are VERY important to the Visionary brand. Our community is a place to show up freely and share ideas, celebrate, and be yourself. That can only happen when the majority of the community embraces and trusts in what we’re building

THE VISIONARY CORE VALUES

If you enjoyed this mini exercise, you will love the content inside of The Visionary Method™: Coaching for those of you who are ready to make your first $50,000 in business.

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Choose Private Coaching or Group Coaching, depending on how you are motivated!
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Defining your company's core values is the first step in building a foundation that will withstand any storm.

So, don't wait! Start creating your core values today. And if you need help, be sure to fill out an application for Private Business and Marketing Coaching, today >>

p.s.
This blog was written with help from my online BFF who is a brilliant copywriter, Jarvis.ai. You can try out Jarvis with 10,000 free words for your blog or social media, too! Click here >>

p.p.s
Get exclusive access to our free Marketing book called "10 Small Business Marketing Tips from The Greatest Entrepreneurs & Marketing Experts". Click here to get a free copy >>

Kelsey xo

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