391 From Real Estate to Reinvention—How Brittany Anderson Built a Thriving Coaching Business Through Community and Accountability
How to Actually Stay Accountable to Your Goals: The Support System Strategy Every Ambitious Woman Needs
Episode 391: Rain or Shine Podcast
Guest: Brittany Anderson, Momentum Collective
From Real Estate to Reinvention—How Brittany Anderson Built a Thriving Coaching Business Through Community and Accountability
Episode: Rain or Shine Podcast
Guest: Brittany Anderson, Momentum Collective
Quick Summary
Brittany Anderson, founder of Momentum Collective and host of the Mom Sweat Sanity podcast, shares her journey from family real estate business to stay-at-home mom to thriving business owner. In this heartfelt conversation, Brittany reveals how building authentic community led to her coaching practice, why accountability is about more than just showing up, and how moms can give themselves permission to grow without apology.
In This Episode
Why Brittany walked away from a lucrative real estate career just 12 hours after having her third baby
How hosting monthly gatherings for moms (without Instagram or a website) laid the foundation for her entire business
The real reason we quit on ourselves more than anyone else
Why Friday trail runs with girlfriends are Brittany's secret to sustainable entrepreneurship
The shift from "balls to the wall" workouts to truly listening to your body
How to schedule your biggest goals without the fancy tools (hint: it starts with asking for help)
What's actually working in 2024/2025 for growing a coaching business
Key Takeaways
You're allowed to reinvent yourself at any stage. Life seasons change, and so can you. Your kids are growing, why shouldn't you?
Consistency beats perfection. Showing up regularly, even when you don't see immediate results, is what builds trust and ultimately converts into business.
Ask for help before asking for apps. The most powerful accountability tool isn't a scheduling system—it's a support system of people who see you.
Start with community, not content. Brittany built her business by gathering real women in her living room, not by perfecting her Instagram grid.
Give yourself what you give your kids. When you show up for yourself, you're teaching your children they're allowed to do the same without apology.
Memorable Quotes
On entrepreneurship:
"Being an entrepreneur, it never turns off. We are our own business, we are our own builder, we are our own brand. It really is a 24-7 job, so being able to find that niche for you to make sure you're replenishing yourself is just so important."
On why we quit on ourselves:
"The biggest promises we make should be to ourselves. We're also the easiest one to quit on because we'll put everything else before us. Just know that you're worth it and that you will surprise yourself time and time again, the more you just start."
On growth and permission:
"When we start showing up for ourselves, especially as a mom, you're giving your kids the permission to do that way sooner than we have been doing. That's my hope and my dream, that my kids just know that they are fully supported by us standing behind whatever they want in this life and just do you without apology."
Resources Mentioned
Instagram: @BrittanyAndersonCoaching
Website: BrittAnderson.com
Podcast: Mom Sweat Sanity
People & Podcasts:
Brendon Burchard
Lori and Chris Harder
Dr. Stacy Sims
Mel Robbins
Kelsey's Website: KelseyReidl.com
Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
Instagram: @KelseyReidl
About Brittany Anderson
Brittany Anderson is the founder of Momentum Collective, a coaching practice and community for women focused on personal and professional development. A former realtor turned stay-at-home mom turned entrepreneur, Brittany hosts the Mom Sweat Sanity podcast and has completed multiple Ironman triathlons. She lives in British Columbia with her husband and three teenagers, and takes every Friday off to trail run with her girlfriends in the mountains.
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CLEANED & EDITED TRANSCRIPT FOR SHOW NOTES
Kelsey: Britt, welcome to the Rain or Shine podcast. We're going to dive in with some rapid fire questions because you and I are kind of getting to know each other as well. So I'm curious, what is your favorite way to wind down after a busy week of coaching? You mentioned you have kids in competitive sports. What do you do when you just need a minute?
Brittany: That is such a good question. For the last few years, I have taken Fridays off of work. Fridays are my time. I do have three teenagers, and I needed a day that was within the week so that I could still make it my time. Usually Fridays consist of me joining a bunch of girlfriends in the mountains for a trail run or hike, whatever that looks like these days, starting it with just intentional me time.
Kelsey: I love that so much. Isn't it so cool that when we start our own business and have a bit more control over our schedules, we start to realize we're able to be the creator of how our week looks. When you do sit down on Monday, you're probably so clear and joyful and you've taken care of yourself.
Brittany: You're always on, right? I think being an entrepreneur, it never turns off. We are our own business, we are our own builder, we are our own brand. It really is a 24-7 job, so being able to find that niche for you to make sure you're replenishing yourself is just so important.
Kelsey: On that note, is there something that you do every day that kind of anchors you? Something that keeps you grounded and staying inspired, what is that one thing for you that is a non-negotiable?
Brittany: My non-negotiable is moving my body in some way, shape, or form. I wake up before my house wakes up, and I have done that since my kids were brand new, starting my day for me. I definitely have gotten better at shaping what that looks like. I used to be full-on balls to the wall, push it all the time, and I definitely listen to myself and my body more now. Sometimes that's a gentle stretch, sometimes that's an awesome spin, sometimes that's great strength. It definitely looks different now, but moving my body is a non-negotiable.
Kelsey: It's definitely the same for me too. I'm just not a nice person if I don't do that movement. Finding that balance between do I need a super high intensity workout or is something gentle going to feel most nourishing for that day specifically? Bonus when I'm outside and able to just do my workout in nature. It always makes me sit down at my computer and just be able to focus a little bit more.
Is there a book or a podcast or a person that has impacted your entrepreneurial journey that you would recommend to the listeners?
Brittany: That is such a good question. I wish I could tell you just one. As I look through my office right now, it's just piles and piles of books. It's worth saying that they all have seasons, right? I love to learn and I love to listen, but then at this time of year, I'm like overload and stimulation, so even just listening to or reading that chick flick book or movie is so necessary sometimes.
In terms of my business growth and development, I've really enjoyed and taken impact from Brendon Burchard, from Lori and Chris Harder. I love their podcasts as well, just different tactical and tangible things that we can actually make happen. I love that they don't gatekeep things. It's just this is what works, what happens, what doesn't, and you can pay that forward. In terms of health and wellness, Dr. Stacy Sims is one of my favorites. I love a good Mel Robbins for the uplifting and motivating. It's all over the map.
Kelsey: Such great recommendations. I will put all of those in our show notes. Sometimes you just need five minutes of inspiration to get the juices flowing. Okay, so let's rewind a little bit. I actually read on your website that you were a realtor back in the day. Can you take us back to why you chose that path and eventually why you decided to transition out of real estate?
Brittany: I have definitely transitioned out of real estate. Both my parents are realtors, and so I kind of fell into that category. I was so hell bent on not being one for so long because that's all I knew. Then it became the path that I knew and became a little bit easy in that sense. I worked alongside them since I was 15 and grew that business in different capacities until we had our third child. I was walking out of the hospital with her 12 hours later on the phone doing a business deal, and I'm like, no, this is not for me. This is not the life that I want to intentionally build and lead any longer.
I loved the connection with people, and I think that that is the biggest thing that I've taken away from that season, but that it's also okay to reinvent ourselves and choose our own path.
Kelsey: Wow, what a crazy moment to be so connected and realizing I have to be on all of the time. What did that profession teach you that you really hold on to, whether it was a skill or lessons from real estate?
Brittany: Honestly, so many, but I think one very clear one is boundaries. There's certain occupations that it's really hard to put boundaries around because the expectation is that you always have to be on, and that is one of them. When you are on as a realtor, it's when the rest of your clients are off, which usually means evening and weekends. When are you sustainably building that life for yourself, and does that really fit with you? For me, it didn't. My priority was my kids at home, so evenings and weekends became my non-negotiable.
Kelsey: So then you became a stay-at-home mom. I think this is something I want to dig into because a lot of our listeners are in that early stage of motherhood and they're stepping back from their current career. I'm curious, what did that feel like, and at what point in the stay-at-home mama journey were you kind of feeling that itch to create again?
Brittany: If you know me and all my friends, my husband, everyone will say I've always been doing something. I've never not been. That stay-at-home mom journey was that in terms of it wasn't always a big business that I was making big figures in, but I was always doing something. I created an online store for kids. I ended up creating an online resale store. Just lots of different iterations, but all involving communities. From there, I started a mom's club where just bringing women together where we could connect monthly on all the things that we were doing, which led to a blog, which led to inevitably my podcast and now. I've always been doing.
Kelsey: I love that. I think there's a certain personality type in some of us mama entrepreneurs that it doesn't feel like work. Even if we're just creating while nursing the baby, it all just feels so synergistic and people would say slow down. I was always like, no, no, this is my way to express myself. I feel almost more creatively inspired sometimes when I'm stepping back from traditional computer work and just immersing myself in life and playing more.
You mentioned that you were starting to bring mamas together and building community in that way. I'd love to just hear a bit more about that because I think so many of our listeners have this idea for a business and oftentimes they think the first step is start an Instagram account and build a website with the perfect brand and magically people will appear. So often I remind them you have to build a community and talk to your dream client and have them build trust with you and get to know you and just have fun in an experience. Can you share a bit more about how that community kind of propelled you into the business you have today?
Brittany: I didn't see it at the time. I was a mom at a younger age, I guess, for now. I was 25 with my first, 26 with my second, 28 with my third, and none of my friends were married, let alone had kids. Suddenly I felt very alone. I had husband, had family around me, but alone in the sense of the time I was walking through, no one understood how I was feeling.
I started to surround myself with different women that had different kids, putting myself out there, and then began bringing these people into my world, hosting Mom's Club at my home once a month. It started with leave your kids at home, we're just going to sit around and talk, and morphed into every month we'd have a guest speaker on certain topics, whether it was a sleep trainer or someone to talk about wills and how we should make them, all the things. It was just a commonality that brought us together, and it was in real life. This was 10 to 15 years ago.
It has continued the evolution of where I've now landed with Momentum Collective because I feel like there's always glimmers in life that are like, that's what you're meant to do. When I look back at that, that was one of them.
Kelsey: That's really cool, and it sounds like that was something that just came so naturally to you, to gather women and pick the guest speaker. I think so often the way in which we're going to grow our business, you wouldn't have called it that at the time, but it's going to be in a way that feels genuine and true to who you are at your core. Not everybody is going to be opening their home and gathering, but I think it's so important to reflect on what would I do even if I wasn't being paid for it? How can I start to just take that first little step to see if this is going to become something or if I enjoy this?
Brittany: I think that we all have these nudges and we're so good to close them off so often and not listen to that or be scared of it. But when you start to just live in the do a little bit more, you never know what's going to unfold.
Kelsey: So eventually, this did turn into more of a business, coaching, offering accountability support, masterminds. When did that light bulb moment go off and how did you feel like it was the right time to start charging and actually monetize this community that you had built in such a genuine way?
Brittany: That was kind of a slower evolution for sure. In between that, I started doing a lot of different Ironman trainings and my friends would look to me as like, hey, what are we doing next? How do you stay so accountable all the time? What does that look like? I was always a bit of that ringleader. I think the combination of that along with the Moms Club then led us to the pandemic where we had no connections, which led me to putting everything into a podcast just for the craving of connection, which then led to small groups on text threads and FaceTimes and Zooms where we could all just hold space for one another and still set goals when the world was locked down and have this community.
In 2021, that led to me starting what is now my coaching practice and Momentum Collective, spaces for women to come together to grow on personal and professional development goals, because we're all one person. It all comes to the same person as to whether you're working on something professionally or personally.
Kelsey: Would you say that most people come to you for accountability support? Is it for connection? Is it for business growth or is it all of that?
Brittany: All three. I think that we all crave to be seen, heard, and valued. There is such a craving for people to be with people. Being able to come into a community where you're able to say what you're working on out loud and feel supported in that, and then be able to still have the tools and resources to then ask, and now what next? And build on that. That is exactly why we can all align in this one area.
Kelsey: Why do you think that so many of us are lacking accountability when we try to do it ourselves? Especially as women, because I think even at many points in my own journey, whether it was I wanted to make dietary changes or I wanted to get up for a 6 a.m. workout, what is going on when we're constantly feeling like we're not accountable to the goals and the outcomes that we desire in our life and in our business?
Brittany: I think there's two parts to that. First of all, I truly feel with the accountability side, we all know what we should be doing when we want to be doing something specific or different. It's just that lack of consistency. When you're putting yourself out there, when you say your goal out loud, when you ask for help in that, you have a collective that is helping you build towards that with a forward motion.
But then the second part is really being able to create the clarity within that. That's where you're going to find the confidence to keep moving forward. I feel like sometimes we put so many things on our plate all at one time, and especially as a mom where we forget that we have these things for ourself, but we also have to take care of all of these other humans in our household. How much can you actually put on your plate and make sure that there is you within there, but what is realistic right now? Let's start with one thing or two things and build from there.
Kelsey: What does that look like from a practical perspective? Because you mentioned you help people find clarity, and I think we all have these big ideas in our head. They feel overwhelming. Do you get people to schedule it? Do you get them to write little Post-it notes? How do we actually get clear on what we're trying to accomplish and actually get the thing done?
Brittany: It is a process, and it is writing, and it is things that we work through over months at a time, and we live in a world that we want things now, and that's not realistic. First of all, diving into the clarity and your why and choosing the clarity over your chaos, and then where is your energy sitting? How can you build that consistency in, which becomes the productivity side of things and the scheduling side of things, and putting that all into a support system that sees you?
The most important thing is we often give up on ourself when we miss that one day, and you just start throwing in the towel. Don't do that. Just keep going. Start again. That is life. We're allowed to ask, who am I now? We're allowed to keep reinventing ourselves. Seasons change. Our kids change. We hope they grow. So why do we stop?
Kelsey: That's so good. I think as an adult, once we define our identity, whether that's in our 20s or our 30s, we just assume that is set in stone and it's static. I think that's why so many people find themselves out of alignment with who they are because they don't allow themselves to grow beyond the job, grow beyond the relationship, grow beyond the circle of friends, grow beyond the dietary and movement habits that they have. We honor that in children, and we cheer them on and expect them to grow, and we watch them literally expand in size, but then as adults, there's some sort of societal norm that's like, just stay the same and don't ruffle feathers, don't become someone new because I don't want you to.
Brittany: It's the expectation that we feel we have to carry of other people thinking we are certain ways, right? Putting boundaries around new relationships or old relationships and how those look as you're not feeling full in yourself anymore. I also think that there's a part of that that's like, am I allowed? My life looks so really great right now. From the outside, everything is perfect, but I still feel like I want more. And is that selfish?
Kelsey: Such a big question that I think a lot of women specifically need to unravel.
Brittany: When we start showing up for ourselves, and especially as mom, you're giving your kids the permission to do that way sooner than we have been doing. That's my hope and my dream, that my kids just know that they are fully supported by us standing behind whatever they want in this life and just do you without apology. There's no expectations of how we think you should show up for this life. It's yours.
Kelsey: So juicy. You mentioned scheduling. In your own life, when you have a goal and you know it's going to take a lot, maybe it's an Ironman, how do you actually schedule something from a practical standpoint so that it becomes a habit, it becomes something you're accountable to? What sort of tools or systems are you using to make sure that you show up for the things you want to show up for?
Brittany: The first practical one that I think that a lot of us get hung up on is asking for help. It's okay to look outside of ourselves to make sure that we can prioritize ourselves and what's important to us. At whatever stage you're at, your kids are at, your family's at, whatever that looks like, if you have to schedule blocks of time and other things are requiring something of you then, who can help you do that?
When I was training for my full Ironman, that took a lot of time. My kids were nine years younger than they are now, so they were young. That took a lot of early mornings, then that took a lot of block time for work, and then that took a lot of husband support at the end of the day. It's a season. Not everything requires so much of you at certain times, but you have to be selfish with things that are important to you also so that you can show up better for everyone else. Because if you're not happy, or if you're pouring from that half cup, you're not filling yourself either.
It does feel selfish, especially when our kids are so young and we're trying to navigate what looks new, but I promise you, the more that you do that, the more that they see that this is what you do, and that also makes them proud.
Kelsey: So good. I love that you started not with a tool, like use this software to schedule, but it's like, no, find support, whatever that looks like, because you don't need a fancy tool if you don't have the people to kind of hold you up when you don't want to or when you're about to quit on yourself. That support system is everything.
Brittany: There's so many scheduling apps out there these days. There's just your iCal or your pen to paper, if that's who you are. I think just choosing something that you know works for you, that's where you start with anything.
Kelsey: We have a lot of very energetic business owners who listen, who love to hear some behind the scenes of what's working now. I find this year in particular, 2025 coming up, so much has changed. The Instagram algorithm is different. People are finding you on ChatGPT these days, and there's just a lot that has shifted in marketing in general. I'd love to just hear what are some of the things that you're doing in the business right now that you feel are working or things that you've discovered that help you feel easeful in the way that your business is running?
Brittany: I love this question. I actually am part of a bigger mastermind group and we did a sub mastermind group from it. We had this question I posed recently because we can get caught up on all the things, and there's so much out there that it is so overwhelming.
One thing that is working is kind of going back to the question you just asked me about asking for help. Where can I buy back my time right now that is very valuable, that I can still show up properly on and in my business? Being able to have a bit of that backdoor help, I'm not doing my landing pages and all that anymore. I used to spend hours at night figuring that out for myself. So having a bit of that VA support has been huge for me. I need to be better at offloading more, I think, instead of being like, oh, I can just do this faster and quicker.
I think also just consistency. Consistently showing your face. It might not turn into a sale today, tomorrow, three months from now, but people will see you, and the more you're out there, that's what's going to pay it back.
Kelsey: Those are both really good tips. I think the one thing that we don't want to hear is consistency, right? We want to be able to follow the 30-day plan and just have millions of dollars in our bank account after posting twice, but we forget that business or any change we make is such a long game. To go into it with a short-frame mentality of like, I have to win immediately, I have to find 20 clients off of one post, is just unrealistic. But I think that we've been told this weird lie.
It's always wild when someone says, oh, I've been following you for years, and I finally reached out, or I listened to that podcast 50 episodes ago, and I meant to reach out to you, but I'm only messaging you now. Or they invite you to speak somewhere because they saw you a long time ago. Those are the moments where you're reminded that everything you do is like putting one deposit in your future bank account of your business.
Brittany: Which circles back to you are your business, you are your own self, personal, professional, all comes together. We are our own brand. How do you make that deposit on those people to come back later and actually think of you again?
Kelsey: I think so much of that comes down to just adding true value through everything you do. Obviously we want to make calls to action and sell our programs and courses, but if we can always show up from a place of service, we're just putting deposits into the universe. I think the law of reciprocity says that when you add value to someone or something, eventually that comes back.
Speaking of alignment, I'm curious if there's ever been a moment in your business where you've had to make a hard decision or turn something down that maybe looked really good on paper but didn't feel aligned?
Brittany: There's so many things like that, but recently I had to kind of cut ties with a client because there was a misalignment in that, and that's never a comfortable conversation, but I truly believe you have to be in alignment with the people that you're trying to serve, and not everything is about money.
Kelsey: That's such an important lesson. I think sometimes we learn it the hard way of just like, well, for the paycheck, I'll keep working with this person or keep showing up in this way, but at a certain point, you have to check in and say, this is going to do more harm than good, and then feel confident that everyone's not your client, and it's okay to move forward.
Brittany: It's definitely a hard conversation to navigate, but at the end of the day, there's people out there for everyone, and we're not that person for everyone.
Kelsey: What is one thing as we wrap up that you would share for somebody who feels like they're in a bit of a slump, they have not been accountable to one of their goals, whether it's a health goal, a business goal, a relationship goal? What is one thing that they can do today to start getting themselves back on track, start feeling a bit of momentum when they're maybe halted for some reason?
Brittany: I would say, first of all, and I mean, as woo-woo as it sounds, let's connect back to your why. Why is this even important to you in the first place? If it's a health goal, what does that look like? Is that better in your life? Is that better in your longevity? But what is it today that that means to you? Connect to that, because once you actually have that connection, again, it builds that clarity, and then just start doing the thing, and just show up time and time again, even if you quit on yourself.
The biggest promises we make should be to ourselves. We're also the easiest one to quit on because we'll put everything else before us. Just know that you're worth it and that you will surprise yourself time and time again, the more you just start.
Kelsey: So good. Britt, where can people connect with you, find you, learn about your courses and programs and all the things?
Brittany: I'm over on Instagram, Brittany Anderson Coaching. And then my website's BrittAnderson.com for all the things there also. Just shoot me a message on social. It is me. I'm not on any chats or anything. I am there and responding to you all. I'd love to connect with you.
Kelsey: Amazing. Thanks so much for sharing your wisdom today on the pod, Britt.
Brittany: Thanks, Kelsey.
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