In this series, I’ll be catching up with the incredible member of our Visionary Community from past and present.

This is a project that I started while I was on Maternity Leave (#VisionaryMama) with my first baby as a way to stay plugged in, inspired and rooted among the community of clients and students that I’ve supported over the last (almost) 8 years.

Enjoy, and if it feels appropriate please support their amazing businesses!

xx. Kels

Meet Sarah.

Founder of Workshop Therapy and Consulting

3 Words She Would Use To Describe Herself…

Intentional, enthusiastic, empathetic

Bio…

Sarah Steiner is the founder of Workshop Therapy and Consulting and a graduate student on the path to becoming a Registered Psychotherapist.

Before pursuing psychotherapy, Sarah spent eight years in the tech sector, where she helped small and mid-sized startups scale through product development, marketing strategy, and team leadership. Her vision for Workshop grew out of her own lived experience as both a professional and a mother. Throughout her career in tech, she worked closely with therapists and executive coaches who supported her in navigating workplace dynamics, leadership challenges, grief, fertility struggles, and burnout. While both therapy and coaching were transformative, she often found herself wishing for a therapeutic space that was firmly grounded in the realities of professional life.

This realization became the foundation for Workshop: a practice dedicated to helping women integrate their personal and professional identities. Today, Sarah focuses on supporting women in leadership, motherhood, and major life transitions, with clinical interests in stress management, burnout prevention, self-esteem, perinatal and fertility challenges, and identity development.

She brings a warm, collaborative approach to her work, grounded in the belief that therapy can be both a place of healing and a workshop for growth, where clients can develop the tools they need to thrive at work and at home.

When she is not building businesses or studying, Sarah is being present with her growing family, cooking or baking delicious healthy foods, hiking and spending time in nature, or exploring the "digital-hermit" lifestyle with her family on a farm in Ontario.

Name

Sarah Steiner

Profession

Practice Owner

Business Name

Workshop Therapy and Consulting

Founded In

2025

Current Location

My home office in our den, on a farm in Waterloo Region

Always…

Count your blessings, make time for yourself, remember your worth, and get outside every day.

Never…

Measure your worth only by your output/productivity, confuse being busy with making progress or being “good”, underestimate the ability to learn something new about yourself

Advice for other entrepreneurs, who are slightly less far along…

Do it scared :) Whether you feel like you’re not ready, you’ve got the imposter voice in your ear, or it doesn’t feel perfect yet, taking imperfect action is better than nothing and helps train you for learning, growth, failure, and being brave!

Tool, resource, podcast, book or person you’ve invested in that’s added value to your entrepreneurial journey

A business coach*** : they’ll help you leapfrog over the “learn the hard way” stage and disclose the playbook (or a version of it) that will help you get where you’re going faster, better, and smarter!

Masterminds like WAVE!: they’ll surround you with like-minded individuals who are striving for the same goals as you, have a generous spirit, and a validating, reassuring energy to come back to over and over again.

Industry podcasts: whenever I’ve found myself in a new role or industry, I find the top rated podcasts or top referred podcasts for that space and listen to these podcasts everyday for a good season of my life. These podcasts are a free education on whatever it is you need to learn, especially at the start. They’ll help you know what you don’t know and expose you to the language, terminology, and tactics of your new peers!

I also really find Jen Sincero, and her book You are a Badass book, to have been highly motivational for pursuing my entrepreneurial dreams!

Tell us more about your business (what do you do, who do you help, what does your workday look like, how do people find out about you).

Workshop is a psychotherapy and consulting practice that supports millennial and gen-z women who are navigating the complex intersection of work and life. We specialize in areas like stress management, burnout prevention, self-esteem, perinatal and fertility challenges, leadership development, and identity transitions.

Our clients are often high-achieving women—leaders, entrepreneurs, and professionals—who are balancing demanding careers with the realities of motherhood, family, and personal growth. We help them integrate these roles so they can feel more grounded, confident, and aligned in both their personal and professional lives.

As the Practice Owner, a typical day at Workshop for me looks like setting up systems, working on recruiting, developing marketing strategies, connecting with my business coach, or taking a CEO day.

My days are short and focused! I’m committed to building a business that will sustain me and my team, so our mornings are slow and I’m often the first parent to pick my child up from daycare at the end of the day.

Recent milestone you’ve celebrated in your business

We’re in the launch stage right now, and we just published our first job posting for our therapy team!

Favourite way to wind down after a long workweek.

Play outside with my toddler, eat a yummy meal, and have a campfire!

Before starting my workday, I make sure to…

Eat a good breakfast, clean up/pull myself together, and listen to my current manifesto (something I record on my phone voice recorder and then play on the way home from daycare dropoff!)

Best part of my work is…

I am SO grateful to have found my “ikigai” after 10 years of vocational searching. I feel I am finally in my life’s work and the path that brought me here was all an important part of the journey.

Tips for someone who is hesitant to follow their heart and start their own business?

Try it out in small steps before you quit everything and start from 0! Getting a taste for it while you’re still doing your other job will maintain your financial stability while seeing if this thing can truly ignite your passion and be something that fits long term or is something you want to commit to.

Last vacation you took (and where did you go)…

We spent time on the Bruce Peninsula earlier this summer and the water, beaches, and trees were incredible.

Bucket list vacation that you hope to embark on in the next 5 years (where to and why?)

August or September in Portugal with the whole family!

I LOVE their custard tarts (yes—I’d travel somewhere just for the pastries 😉), the sea, the food scene, and history!