355 Psychedelics, Personal Style, Passion Projects & Podcasting
Lana Pribic
Founder of Modern Psychedelics and Kanna Wellness.
Ready to break through your creative blocks and embrace change in your business? Today, Lana Pribic dive deep into her journey from boudoir photography to psychedelics and wellness.
Lana Pribic, a storyteller and entrepreneur, who’s been fearlessly reinventing herself in the world of business. From boudoir photography 📸 to psychedelics 🌈, and now running Kanna Wellness, Lana’s journey is as bold and creative as it gets.
In this conversation, we dive into:
How she created a movement in the psychedelic space.
How Lana started her entrepreneurial journey capturing beauty through her lens.
The exciting launch of Lana’s new business with her mom, bringing wellness products to the market.
Why embracing creative shifts and letting go of rigid routines is KEY to success.
Why personal growth influences business decisions and helps you shape your brand.
AND SO MUCH MORE…
Episode Time Stamps:
[07:05] How Lana is officially the first Kanna Vendor in Canada.
[11:28] Even after years in business, Lana is still figuring it out.
[18:33] How to balance rigidity and intuition
[25:15] Why you should purse Creative Growth Opportunities
[42:17] How she partnered with her mom to bring her new brand to life
[50:48] Embrace the uncertainty in entrepreneurship
[40:14] The power of community join our in-person event in Paris on March 28th!
To connect with Lana Pribic:
To connect with Kelsey:
Access the transcript for this episode:
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You're listening to the Visionary Life Podcast. I'm your host, Kelsey Reidl.
Each week I'll bring you conversations with the most visionary humans on this earth in hopes that you'll be able to absorb their wisdom, avoid their failures, and feel less alone on the roller coaster ride that is entrepreneurship. This season, I'll be chatting with creative thinkers, masterful marketers, brick and mortar shop owners, brand builders, and people just like you who have a story to share or a vision that inspires. If I can share one quick secret with you before we get into the episode, it's that we all have a little bit of visionary inside of us. You know, that spark that nudges us to pursue our full potential in this lifetime. But perhaps somewhere along the line, it got covered up. I'm here to tell you that it's never too late to explore that inner voice and access the brilliance deep down inside of you.It's in you.
It's in all of us. Let's dive in. Hey visionaries. Welcome back to the show. This is a returning guest, so you might be familiar with Lana Pribbage and she is the founder of Modern Psychedelics. Previously a boudoir photographer, her and I met through a Facebook group and we kind of just became fast friends. And over the past five or six years we have supported each other, watched each other grow and evolve. Lana was a one on one business coaching client of mine, which she talks a little bit about in this episode and shares her experience.
And today she is sharing her real and raw update of where she's at, her personal style journey, her psychedelics journey, all of the different companies that she has her hands in. And the thing that I appreciate most about every time I sit down to record with Lana is that she's just super real, right? Like she's not trying to be someone she's not. She's bringing us along the journey. She's, she's always testing new strategies, always learning, always connecting. And I think you're going to be really inspired. So let's do a little bit of a backstory here. So Lana is a multi certified life coach. She is someone who founded Modern Psychedelics as a platform to share all about psychedelics and integration and share her own healing experiences.
She also recently founded a new company called Kanna Wellness which we'll talk about. And she just has this zest for business and for life. And it's so because we go all over the map in this episode, like you'll find us talking about our personal style journey and how we've dropped routines and rigidity and we're leaning into different seasons of discovering ourselves and our creativity once again. And yet somehow this all also translates back into business. So it's a super fun episode and you know, just beyond that, I just appreciate Lana's warmth and her willingness to just talk about everything and talk about anything. And after we recorded this episode live in Toronto, it was so much fun. We actually went and grabbed dinner together at a super vibey spot on Ozington. We just share a lot of similar values and ambitions and just this visionary mindset around what's possible when you are willing to trust the process and willing to evolve.
Over dinner we ate falafels and we had burgers and we she actually pulled.
Up my birth chart and did some.
Readings and so we talked about astrology off the mic and honestly it was just such a fun, genuine conversation. So my hope is that you enjoy this catch up with Lana. She's been on past episodes, a couple of them in the 2002. So if you Google Visionary Life and Lana Pribbage you will find those episodes. She talks about microdosing for entrepreneurs and it's actually one of our top downloaded episodes which is super cool. So go back and listen to that. If you want to connect with Lana, you can find her online on all the places I will link her stuff. But you can open up Instagram and go to Modern Psychedelics.
You'll find her Kawellness co and yeah, tune into her podcast because she's always sharing really amazing content. All right, you guys enjoy this episode and I will see you next time. Hey Visionary. I want to interrupt this episode to share a little bit more about one on one coaching. I work with clients who want to stay on top of the latest marketing trends, who want to bring more ease into their marketing funnel or just build a marketing funnel in the first place because maybe you don't have one yet and ultimately take the effort and overwhelm out of your marketing plan. I know your energy is limited and you just want want someone to tell you what to do. Should you be on threads? Should you be creating on TikTok? How do you grow an email list? What does SEO mean? Anyways, this is why I offer private one on one business and marketing coaching for business owners like you who need help with their marketing strategy. You can head to kelseyridle.com private coaching to learn exactly what it's going to look like if we decide to work together.
And I'm excited because I can give you the precise Strategies that will take your business to the next level this year. So if you want to learn more. Kelseyridle.com Private coaching of course it is a bit more of an investment than any of my other courses or offerings, but my private clients are seeing crazy results. Christina landed a six figure consulting contract. Emily signed six. Six clients in one day. Barb had a Black Friday sale that generated a lot of money. And these are all based on the strategies that we've implemented.
So, Kelsey rle.com private coaching you can learn all about it. You can see all of the amazing visionary businesses that I've worked with and supported over the last decade and I can't wait to see your application come through. Kelsey rle.com Private coaching now back to the episode.
All right, welcome back. It has been, I think, three other podcast recordings that we've done and here we are in 2025. It's January and I think my big question for you is how's the last year been? What have you been up to? Give us the rundown. The listeners are kind of familiar with your journey of going from photographer and then started your coaching business and then you launched Modern Psychedelics. What is the last 12 months brought to you though? What's exciting and what's been filling your time and your weeks?
Let's see, it's definitely been a year of I would say like a lot of change in terms of just like the way that I live my day to day life and how that influences how I show up for my businesses. But business is yes, plural.
She's a multi passionate everybody.
I would say the major thing like business and entrepreneurship wise that's happened this past year is that I launched my first CPG product which is so funny. I always said I will never ever launch a product because you got to do the SEO and you got to do the like the adwords and like that's a whole other beast than selling digital products. But you know what, this, this plant medicine called Kanna came into my life over two years ago now, I would say. And I just built such a relationship with it and I realized, oh my God, there's no one in Canada selling this stuff. How is that possible? So yeah, I am proud to say that I am the first Kana entrepreneur, Kana vendor in Canada. I like to call it Kana.
There's so many little play on words that you can do here.
Yeah. And I actually started that with my mother because so just like a really quick rundown. Kana is a psychoactive. That is legal. But It's. It's kind of similar to taking, like, a psychedelic microdose in terms of, like, the intensity of the effect. And so my mom, who was 65, really fell in love with it for her anxiety, and I ended up falling in love with it. And we were like, oh, my gosh, should we do this? And the opportunity just fell into my lap.
And I had just returned from a pretty massive psychedelic medicine retreat that was so expansive in so many ways. And I was just at a place where I was like, I'm not going to be in my way about this. The opportunity is here. I literally have someone who's offering to, like, hold my hand and guide me through this and, like, help me bring Kana to Canada. And we're just gonna do it. So that was major, and we officially launched that in September. And then I had a moment where my coaching practice was fully booked, which was really, really exciting. So I was juggling 10 clients.
Wow.
I completely restructured how I'm doing my coaching. So I structured it. I restructured it from a three month to a six month container for my clients and just overall have been showing up in a much more powerful way. And then podcasting, it's been up and down, but Modern Psychedelics is still kicking, still going, going on to four years now. February will be four years since I released the first episode, which makes the platform about five years old. Yeah. And yeah, I've continued to release episodes. I was doing an episode a week for the longest time, and I've kind of paired it back to every other week because that feels good.
So, yeah, lots of growth. That's just kind of the business realm of things. Yeah.
Yeah. Oh, my gosh, I love it. There's so much that I want to dig in on there. And what I think is so cool about you is that you do share a lot of your journey in real time. And even thinking back to five years ago, like, you always had that mindset of just keep going, like the payoff is going to come. And I. I'm sure it wasn't always that way, but if you could rewind to, let's just say five years ago, just starting Modern Psychedelics, starting your coaching practice, what do you wish you knew back then? I know this is such a stereotypical question, but I'm just curious, like, knowing what you know now, what would you tell five years ago?
Alana, people are not gonna like this, but I would tell myself, don't quit your day job too soon.
Oh, I love this advice. Let's dig into This. I.
So I, I got like certified as a coach and I was like, oh, yeah. Like, it'll be no time until I'm like, fully booked.
And yeah, just like delusional confidence, which is good in some ways.
I will say that, like, the financial aspect of going into entrepreneurship and being a coach and just like, you know, making money in unconventional ways and making a living for yourself, doing something that you truly love and are passionate about, it's such a long journey and it is like, I can't really say that I'm where I want to be right now.
Yeah.
Like, I can't sit here and lie to you and say, like, oh, yeah. Like, I'm like, too. This is going to be my. I'm entering my third year as a full time coach.
Yep.
So it hasn't been that. No.
In the grand scheme of things, that's like a blip in time. Yeah, yeah, yeah.
Like, I imagine if you were to share where you were at three years in, like, you were probably still figuring it out. Like. Yeah, I'm truly still figuring it out in terms of, like, how to actually make a living, like a solid living that can sustain me. And like, you know, I want to make enough money to also, like, support my parents as they're going into retirement. And, you know, it's been, it's been a journey, but, you know, things are always on the up, which is good. But I just wish I gave myself a little bit more of a cushion, a financial cushion. In that first year or two. I was just, you know, bless my heart, I was just so passionate and so excited to, like, get going and focus my energy.
And I was just as annoyed and frustrated with the corporate world as. Sure. Anyone here listening who is thinking of making the leap into entrepreneurship is. But I really wish that I held on a little bit longer and like, really was. I wish I was a little bit more thoughtful about the financial aspect of the reality of how long it takes to get something off the ground.
And you're right. That's the advice that nobody really wants to hear. And there's this sexy narrative around leap and the net will appear or go all in. If you really want to commit to this, like, you can do it. And I'm like, I don't know, man. Like, it's a tough journey out there and it does take many years of experimentation to know what's going to work for your particular business. And so I know even in my journey, like, I was working for people for the first six or seven years, taking consulting contracts, Freelance gigs. I remember I went fully self employed like three years ago, and then one of my clients wanted to hire me full time.
So I'm like, okay, I'll balance this on top of. But I really think for me, that took away the desperate energy of needing clients now and being able to just show up and plant seeds in a timeline that just felt a little bit more realistic. But I just think it's a very important reminder that what we see on the Internet of people making six figures when they started their business yesterday, it's like there's got to be a lot of nuance to that conversation. And I think it's important to also know what level of risk tolerance you're willing to take on. So. So, yeah, I think that's really important.
Yeah.
And so, okay, so rewinding back five years ago, what would you say were some of the most important things that you did in order to set you up for those marginal improvements that you were talking about?
I think at the beginning it was so important to have, like, support systems in place. So I worked with a coach myself, like a life coach, a core energy coach, which is what I eventually went into. And that was really important for me to work through some of those confidence issues, some of those fears of being seen, some of those fears of, like, putting myself out there and really, like, stepping into who I am and what I have to offer and like, really helping me own the vision that I have for my life and what I want and like, really start to believe that that life is possible. So that was instrumental. I also worked with you in that first year. Like, I'm pretty sure I hired you as soon as I. Yeah.
You gone out on your own?
Yeah, yeah, yeah. Because I was just like, not really sure what to do and how to start and how to build a webpage. And I had a lot of experience in digital marketing and social media marketing, but that's a whole other thing. I was not, well, well, I was not well versed in messaging and like, how to write compelling copy and like, what people want to see when they get on your website and like, how to create a program. And so, yeah, that was really, really helpful and a good investment. Um, and then what else was useful five years ago? I think having like, daily habits and routines during that time are really helpful. And it's funny because I'm such an interest. I'm in a very interesting place right now with like, daily habits and wellness practices right now.
And what, have you just gotten rid of them all?
I don't really need them as much anymore because. Yeah, like, yeah, it's. It's interesting. Like, I'm like, pretty.
Are you just feeling at peace with this phase of, like, you don't feel like you need to be rigid about. I gotta get up and get to the gym.
Oh, my God.
And have protein and.
Exactly. No, that's like, I've said this on my podcast before, but I've given up the wellness superstar dream.
You can always reignite it if you want to.
Yeah.
Your influencer days.
It's more of like a sprinkle every now and then when I eat it. I mean, I'm getting back into exercising, which I let slip. But I've been having fun going to Pilates and yoga classes, and I want to start running and incorporating that into my life. But the morning routine was really important back then.
Yeah.
Now I just sleep in until I wake up. And that goes much further for me than, like, waking up to journal or whatever. And that's just where I'm at right now. But I think in those early days, having those routines and, like, empowering habits.
It'S like a metaphor for life. Like, at first, sometimes the discipline serves us. And almost leaning into that masculine energy of, like, follow the blueprint. And then at some point, we almost, like, cross this bridge where it's like, okay, I've got my dose of that and I understand what works now and what doesn't. And now I want to lean into more of, like, that feminine energy or just that more intuitive approach to life and business. Right. Of, like, maybe I don't need to follow everybody else's playbook for success.
Well, why else do we become entrepreneurs?
Right? Yeah, because we want to do our own thing. But then we end up asking everybody else for advice. What social media platform should I be on? I'm going to go to ChatGPT and get it to write an email for me. Instead of pausing and saying, no, I'm in charge. I hold the vision. And by outsourcing everything in my life to everybody else and every guru that's ahead of me or person, I think is, I'm actually, like, losing what it means to be free and to be an entrepreneur.
Yeah.
And so I love that you're saying, like, you unwound some of those rigid routines in order to step into a new chapter and be open to what is a life without this rigidity that I've been holding onto so tightly.
I love the use of the word rigid because I feel that I've become so much less rigid over the years. And it's really interesting to bring that into the framework of how do I want to run my business and how do I want to show up and, like, what does my day to day look like as a multiple business owner and as someone who's really trying to figure this whole thing out? And I think there's a place for rigidity and structure, as you said. But I don't know when I lean into my intuition and when I make decisions based on my energy and just lean into that trust and allow things to flow and go. What I've learned over the years of doing that is that I am someone who figures it out and it gets it done. Like, that is such a deeply held core belief that I have about myself as both a person and an entrepreneur, business owner or whatever. But I just don't get as stressed as I used to anymore because, yeah, I have a track record of figuring out and getting done. Like, I have a proven track record.
Yeah.
And so I just remember that. And I try not to stress. And if I'm not, like, feeling the energy of, like, okay, I have to write this email today. That's okay for me personally.
Yeah.
And it seems to work for me.
So you don't force it then and say, well, I said I was going to. Like, are you saying you're in a season now where your track record, you can lean on it and say, I'm good. I'm not gonna completely fall off the wagon here and I'll get back on if I do?
Yeah, yeah, yeah. Pretty much.
What a nice season to be in.
Yeah.
Shifting gears. I want to talk about podcasting. So started your podcast, Modern Psychedelics, four years ago. First of all, what is your general sentiment towards podcasting right now? Does it still light you up as it did? Because you and I are both. We've been in this a while. The landscape has changed. A lot of the listeners of this podcast, they want to start podcasts and are just curious of what the behind the scenes looks like. So would love to hear from you what's going on in your head around the podcast itself and what the future of podcasting is.
It's such a love hate relationship, honestly. Like, right now, podcasting is my medium of choice. It's my favorite medium. I love conversations, I love speaking. I love communicating my ideas in those ways. I love the connection that it creates between me and a listener. And I truly feel that it's like the best use of my time and energy to create change in the world and to spread information and to really connect with. Also.
Also as, like, a marketing tool, right? Like, I would say, 99 of my leads for coaching come through my podcast.
Wow, I didn't know that. That's incredible.
I mean, that's pretty much how people discover me as a platform and person. So as, like, a marketing tool, it's been a lot of fun, and it's effortless, and it's. It's like a part of my creative process. What I'm really leaning into these days, Kelsey, is this identity of being a creative person.
Oh, wow.
I've never thought of myself as a creative person, and I tell that to people, and they're like, you're so crazy. You're so creative. And I've really taken that to heart and been reflecting on that, and I'm like, I am a creative, and one of my big intentions and goals for 2025 is to create structures and systems in my life that allow me to thrive as a creative and that allow me to really just create and continue that energetic flow of turning ideas into tangible things that I can share with the world. And so that looks like podcasting, and it has looked like podcasting, and I love what it offers to me as a creative. I love producing shows. I love having, like, an idea pop into my head, and, you know, I chew on that idea for two months, and then I, like, create a podcast episode about it. I love that. So many things I love about it.
And then there's, like, the things outside of my control downloads when it comes to podcasting. But I'm like, that are really frustrating. You know, I have experienced, like, a bit of a dip in listenership over the last few years. I have chalked that up to, you know, the algorithm changing, as we like to. But also it's so much more competitive now in the psychedelic space. Like, literally, like, Huberman Lab is talking about psychedelics and, like, you know, like these big. These big names. And it's like, well, why would I listen to this girl from Toronto when I can listen to Andrew Huberman?
This is so relaxed.
Like, guys, I know a lot. Not even that I know a lot, but I think I have something to, like, really unique to share about psychedelics and being on the medicine path and transformation. And so the. The struggle is in the discoverability, because I truly feel that I have something so powerful and valuable and unique to offer. And for me, it's just a matter of, like, how do I get in front of more people?
Podcast swaps.
Podcast swaps, I think that is. Well, you're coming on Mine soon to talk about how people can get started in their psychedelic businesses. Absolutely. That's going to be fun. So yeah, I. I truly love podcasting. I'm excited about it. I want to do like my whole.
So the creativity is a big thing. Another thing for me this year is more in person stuff, more connection. Not just with like, I want to like get out there and date more. I'm a single woman and I'm like really looking for the right person to build a life with, but also more in person podcasts. I've done several over the years and they're just so fun.
Yeah, so fun like this.
So, so fun. It's like so nice to be able to look at you in the eye and it's just a different energy. So want to do more in person podcasts and really just cultivate my thought leadership. And for me, like thought leadership, creativity over consumption and like in person connection, community. Those are the three pillars that I'm really wanting to lean into as a creator, as an entrepreneur, as a business owner, as a human being.
I love what you're talking about here of pursuing projects that are not necessarily like, I'm gonna blow Kano Wellness into a billion dollar company, but pursuing things that are kind of like in a parallel lane of like, I wanna figure out this creativity piece. Cause I know it's gonna help the company and your coaching business. I want to attend more in real life events because of course that's going to introduce you to the right people, to the next investor, to the person who's going to, you know, buy 20,000 units. And it's all these like manifesting that.
I had a dream last night that someone ordered like 600 worth of Kwanna. But I love the. I like your vision more.
But it's all these things that I think there are some people who I've talked to recently who see business growth in this very like small lane. And it's like when I'm working on the business. Great. And everything else is separate from that. And I'm like, no, you're supposed to like weave in. Like go, you know the obvious one. Go do a pottery class if you're not feeling creative because that's gonna go into your business.
I don't see it like that at all. That from you it could all connect and the more it connects, like this was the year where I've used this language before, but everything in my life started speaking to each other.
Oh, I.
And yes, that's what gets me excited. And like it's. We're in this era of AI and chat, GPT and content generation is so easy. I've heard that like you can like there's like a AI tool that can literally create a podcast for you in terms of like actually do the speaking.
It's with your voice probably.
It's so easy to create content these days. And so I really think the future for us here is creativity and thought leadership and merging together things that don't go together.
Yes.
And the creative process that that involves. And so that's like looking forward for me. That's like non negotiable. Like we, long gone are the days of like making good content and having the right SEO and having the right branding. Like those are just, you know, like.
The starting point, the bare minimum.
People want a unique perspective. People want to feel like what you have to offer is something completely new and different, not just valuable, but something that is truly like going to create some sort of difference and change in their life. That's something else or someone else doesn't have to offer. So how do we as creatives and business owners make offerings like that?
Right. Because like we're kind of saying here in a day and age where ChatGPT can literally spit out a podcast episode, it can spit out an online course, one thing it can't do is tell personal stories and take experiences and anecdotes from your life, from all different areas of life and merge them into a unique perspective or some sort of framework. It's like sometimes I look at my mountain biking obsession and my sourdough baking.
And my business shout out, sourdough baking.
We'll get on that. And I see it. What was the word you used of like all your speaking to each other.
Speaking to each other.
And I see mountain biking, sourdough and business consulting speaking to each other. And I, in those moments, I feel so confident that nobody can duplicate what I do. But then I'll open Instagram and I'll be like, oh, somebody else is talking about how to come up with viral and you know what I mean? And it's just like, AI is the bare minimum. Basic marketing is the bare minimum. It's all about leaning into the founder and who you are and like the different things that we're picking up on in life by being present and feeling free and excited about our businesses.
Yeah.
So maybe that's the future of what's going to work, because what worked five years ago is not going to work today. And I think we need to lean into the unique magic that we have which is being ourselves and, like, taking off the layers.
You talk to a lot of business owners. Would you say that, like, a lot of them are feeling, like, in a slump right now with all the changes that are going on in the world in terms of AI and. Because I, yeah, I feel like everything for me has, like, really flatlined. And it's like, when things flatline, to me, that's the sign that, okay, we gotta try something new, because what got us to this point isn't going to get us to the next point. So got to shake things up and stir things up. And I imagine a lot of business owners are feeling that way right now.
Absolutely. And even as it comes to marketing strategies, it's like, okay, so we all started podcast five years ago, but that format might not work anymore, right? People are maybe getting bored of a typical interview format. And so it's like, okay, well, what can I do that's going to light me up? That's a bit different. Or now that everybody's using AI to come up with content, then we post it, and then it doesn't get engagement. We wonder why. It's like, okay, well, maybe this is a chance to actually just turn the camera back on us and say, well, what do I want to do differently? Right? And it almost reminds me of when maybe two years ago when, like, the Instagram videos with the captions like, the Alex Hormozy style would pop up and then everybody copied it and. And it doesn't work the same anymore. And I just think we.
We can only copycat so far.
It's so funny. There's such a parallel with what you're saying. So another thing that I've been really into this year, sourdough bread making also, but personal style and, like, figuring out, like, what is it that I want to put on my body?
Tell me more.
I need.
I mean, what you just said about, like, someone starts something and then everyone copies it and then it's not working anymore. Like, we see that in trend cycles in fashion all the time too. Like, someone does something weird and crazy and cool and then everyone else does it, and then it's like we get oversaturated. It's oversaturated. And, like, we. We get fatigued by seeing it. It's the exact same thing.
Same thing.
So that's why, honestly, this new focus on thought, leadership and creativity, for me, like, that is not just something that I'm truly, genuinely, like, lit up and excited about, because I believe that I was put here on this earth just, like Everyone else to be a creator and to create my life and to create my experience of this gift that has been given to me as a. Like, I see life and the universe as neutral and a blank slate. And I am the creator and I get to choose what to make of it. So like, on a soul level, it's so aligned to lean into creativity and thought leadership, but also as an entrepreneur, as a self employed person, as a content creator who gets most of her clients through content creation. Like, it's also a form of survival. Like, it's like, you gotta do this, you gotta evolve in this way or you're not gonna survive.
Yeah, yeah, yeah. And I love what you just said there. I want to double tap on the fact that you said, like, I am the creator, I get to choose. Right. And I think that's such a healthy mindset to wake up to every day. Especially anytime we feel like we're falling onto autopilot and feeling like we're always so searching externally for the answers. It's like, no, no, no. I am the creator.
I know best. I can choose what I want to do with my time, with my energy, with my bandwidth for the day. And I think that's something so valuable to come back to. Anytime we're feeling like frantic energy or like things aren't working as they once did. It's like, okay, take a pause. I get to choose in this moment. And that's probably a tool that you would teach clients too.
100.
From a coaching perspective, these are things that maybe we don't learn them growing up or in school. Like, we don't really learn how to self coach. And it's such a valuable thing to work with a professional like yourself who can almost like pause those thoughts and give you a new way to reframe them and just have this toolkit of like, when things are going a direction that I don't love, how do I self coach out of it or keep going without quitting?
Yeah, yeah. I mean, the belief that I am a creator is something that is aligned with a very high level of consciousness, a very expanded level of energy. It's definitely what I coach people towards. But it's also something that I live and breathe myself. So when those moments of frustration hit with the business, when the views are down, when I get a snarky comment, which weirdly seem to be increasing these days, I'm like, I finally made it.
Not getting rude comments at least once a week. You're doing something wrong. You're not polarizing enough.
Yeah, they're so gut wrenching because you're like, oh my God, I put so much effort and love into what I do. And then like this person just comes along and just doesn't see me. And it's sad.
It takes a minute to get.
It ain't gonna stop me, you know, it's not gonna stop me. But what was I saying? Yeah. In those moments of like frustration or if there's a moment of, you know, feeling like things are not working, like that is not the time to panic or quit. That's not the time to panic, that's not the time to quit. I see that as a moment of opportunity. It's a moment of opportunity for you to go back to the drawing board, for you to try something new, for you to grow, for you to evolve, for you to shake things up. The only constant is change.
Right?
We all know that. But like truly, how many of us are living by that? Like if we know that it's a universal law, that the only constant is change, but we're not living by that. Like we are not going with a natural law, a natural way, a natural state of being. And so of course we're going to run again. We're going to come up against friction and tension. Right.
It's so crazy because I feel like the majority of people are very resistant to change. For example, in a full time job it's like, well, it's a lot of work to go out and job search, to interview, to even decide what you might want to do next. And then we kind of get caught in these cycles of unhappiness and wondering why I don't feel like I used to. But when you said like the only we're meant to change, we're meant to evolve. And I think that's such an important reminder anytime we're feeling.
So it's your business.
Yes, exactly. It's like when you're feeling stuck, you, you have to ask yourself like, where is there stale energy and what have I not changed in a while? The personal style thing for me, going back to that, it's like a journey that I am on right now of figuring that out because I realized I haven't changed my style in like 20 years. And wow, I put everything on postpartum and I was like, you know what? This isn't me anymore.
Yeah.
And so I'm like trying to define it in words and, and just realize like that maybe the next evolution of my business is also like a whole shift in how I'm showing up. And.
Yeah.
So so, yeah, if you have any tips on that.
Oh, man. The personal style journey is so deep. Like, it seems like it would be, like, very materialistic and egoic. And it is egoic because what is the ego? It's just our human personality. It's just, like, the thing that is separate from others. Right. So, yeah, it is egoic, but that doesn't mean it's wrong or not worth pursuing. It's just as egoic as building a business.
Yeah.
But, you know, the personal style journey is a form of identity work. It's a form of personal growth because to really know what you feel comfortable wearing and how you present yourself to the world. Yeah, it's like, you gotta know yourself.
Yeah.
You gotta be willing to take a look at, like, what is truly you, what is actually your preference, and what are those things that you've been told you should wear or you should be or how you should present yourself. It's so brave to do this work and to really, like, say, like, I am going to figure out who the hell I am through my clothes and my accessories and just the vibe that I give off. I think of it as, like, branding, because, you know, when we engage in, like, a branding project for our businesses, we're really doing our customers a favor.
Right.
We're doing them a favor. We're telling them so much and so little. Right. Like, visually, the way that the brand speaks, the colors, the vibe, like, it's all telling potential customers the story of who you are, what you're all about, what you value. You're doing them a favor because you're really narrowing down their. Their search. They can glance at your website and say, wow, this is for me. You're like, oh, this is not for me.
You're doing your customers a favor. And so I really think of personal style in that way, too. Like, you can say so much about who you are with how you present yourself to the world. And so it becomes easier to make connections with other people because you're saying, like, this is who I am. You know, And I think there's a lot of benefits to that as. As a. Yeah. As a, you know, a public person, a business owner, if you're getting on zoom calls with clients.
I used to go on zoom calls with my clients and, like, sweatpants. Oh, my Lord.
With like, a kitchen in the background.
Oh, my God.
Like, lighting. That is horrible.
Shout out to people who are still professionals even though they work from home. Like, whenever I encounter someone in the psychedelic space and they're professional, I'm like, thank you for your professionalism. This is rare. Like, we've really lost. I value professionalism a lot. And I had this thing where I increased my prices from 2200 to 3000. You know, that was like a pretty.
That's a big leap. Yeah.
Percent for me. But it just felt right. And then I. I was feeling funky and weird about it. I was like, ooh, like, what. What is this? Like, what is this place where I don't feel like this price increase is justified? And I was like, it was so sneaky. So sneaky. I was like, I'm literally showing up to my client calls in sweatpants.
I'm not putting myself together. Like, that is not a sign of respect for my clients. And so this personal style journey was really triggered in a big way by wanting to respect my clients and, like, respect the large sums of money they are paying per session, and also just respect myself and the way that I show up in the world. So this has been, like, honestly, a really, like, like, interpersonal, spiritual thing for me that, again, connects with the business side of things.
Yep.
Yeah.
And I always come back to the phrase, like, our business growth can often be held back by our personal growth. And exactly what you're saying. Like, late 2024, I started to feel like, okay, something isn't moving forward. And I know what I want 2025 to look like for the business, and I know which package I'm looking to sell, and it's well over five figures. And I thought, what is the resistance to me selling more of these? And why sometimes on a sales conversation do I almost, like, stunt it and doesn't move forward? And then I, like, watched a sales call back that I had recorded, and I looked at my zoom background, I looked at myself on camera and how I had shown up. Literally. I knew I was wearing, like, horribly hold Lululemon tights on the bottom. You couldn't see them.
I was wearing a shirt and a sports bra like, it wasn't pulled together. And I said, you know what? 2025 is the year I figure out this zoom backdrop thing. So I went out and got professional lighting, a professional DSLR camera. And this was, like, eight years in the making. And I don't think I needed to do it before that. Like, there are other more important factors than spending money on a big content studio. But I thought, this is the next level. And I know that by unlocking this, it's going to show and signal my clients that, like, I am a professional and, like, yes, I'm still fun I can still be adventurous, I can still.
Be casual, I can still be a.
Mom that gets puked on. But when I show up to work, I wear real pants, I have a real bra, I do my hair, I do my makeup, I turn on the professional camera, I use a professional mic now. And everything about it just feels better. And I feel like it was part of the journey of stepping into this next chapter of growing the consulting business. And it's just, it's interesting how something kind of so unrelated, like style and how we feel about ourselves can actually just have such a massive impact. And I think that's where it really comes back to like the self check ins that we aren't taught how to do, but just like, where am I feeling like I've outgrown that chapter of life? Or what is something that's been on my heart for a while that I know that by investing time or money into it, I'm gonna show up as a different person or even just starting, like, what is my current style? Why do I choose the things? Why did I set up a zoom backdrop with a painting like that? And is that aligned with like the person that I am becoming and the person that I am today? It's like mini self check ins.
You know, it sounds so trivial, but it's like there's like a level of sophistication and refinement in your, you know, five, six figure coaching offer. And it's like, how do you as a consultant and a coach embody that and kind of like reflect that in everything that you are, in the energy around you and. Yeah, like the, the clothes that we choose to wear and present, the ways that we choose to present ourselves. It's like one of those soft. It's like one of those soft. What's the word I'm looking for? Like, not a soft skill. Yeah, it's like a soft signal, like who you are and what you're all about and what you have to offer.
Yeah.
People. So I love that for you.
I love this, like the hard skills and the soft signals. Yeah, yeah.
And really the hard signals and the soft signals.
Yeah, yeah. And especially as women, I think like we, that's our magic. We can lean into that and say like, what makes me me? And like where is that feminine energy of just like intuitively knowing what that next step is versus feeling like you have to continue to follow the playbook.
Hell yeah. And I definitely recommend reading the book Wear it well by Alison Bornstein. She is incredible and changed my life and will help you so much on your journey.
Is she the define your style in three words, Girl?
Yes.
Okay. Yeah, I was trying to think. I'm like, what are my three words? I know what my old words were.
I feel like definitely like sporty or athletic. Is one of them.
Me.
Yeah, yeah.
And another one was grunge. That I defined grunge not in a good way, but I was just like, I'm just grunge.
Okay. That was my old or, I don't.
Know, I just looked at my previous style and I was like, that's grungy.
There's so her. So the first word is meant to be like your go to your like things that you wear on the regular. Your repeat. So for you, I would say like probably casual or athletic maybe. And then the second word is meant to be aspirational. So it's like that thing that you're like wanting to lean into more and like bring into. So like, maybe it's like a level of like refinement or sophistication or like classiness or like femininity or like something. And then the third one is how you want to feel in your clothes.
Oh, I haven't thought about that. So, yeah. Okay. This gives me a super fun personal task tangent. Okay, so let's wrap up by you actually telling us a little bit more about this journey of Kanna Wellness. So what can we expect from the company? What are you pouring into right now is kind of huge, that you're launching a product based business, something that you don't have experience in. Right. So tell us more about that chapter.
Literally learning as I go, which is so cool.
But you're also drawing on years of experience and connections.
Yeah, yeah, definitely. So I, I started Kanna Wellness with my mom, which is really fun. It's really fun to do something like this with her. So, you know, every time we get an order and it's so fun and she gets to wrap it up and ship it out and it's, it's, it's really nice. But you know, speaking of, like in person, community events, what I'm most excited. Excited about for Kanno Wellness is vending at music festivals, vending at local events. Like, I've done three local events here in Toronto and it's just been so fun. So we have the Kana that I have is it can be taken intranasally, which, you know, the party people really like because it's a much more potent way to deliver it.
And so it's so fun to have like a bump bar.
I Love this.
Like, I'm literally there just like serving people these bumps and they like, come back an hour later and they're like, oh, my God, I'm so shocked at, Like, I didn't expect it to be that strong. Or like, they come back and then they share their experience with me. And it's so beautiful to share this medicine with people in such a tangible, real, in. In real time way. So I'm definitely excited about the in person events. We definitely want to do some festivals and stuff in the summer coming up.
Cool.
And, you know, I wanted to expand to the US right away, but apparently they're going to introduce like 25% tariffs.
Yeah. You're like, oh, maybe sh.
That idea. I. I think, like, the Canadian market is obviously so untapped. I'm sure condo companies are going to be popping up left, right and center in the coming two years. You heard it here first.
Y. Y.
Just like the shroom boom was a thing. I think Kanna is going to be the next. Next big thing.
Nobody can replace the OG.
Yeah. And I'm just really excited about, like, developing the brand. The whole idea for the brand is rooted in, like, Mediterranean simplicity, like the med. The simple Mediterranean approach to wellness. You know, you go visit a Mediterranean country, which is. I'm from former Yugoslavia, which is technically in the Mediterranean basin. And the. The lifestyle there, like, is very simple.
You know, like, people go for walks after dinner. Like, they go out and garden. They don't really go to the gym. They just, like, weave movement and wellness into their daily life. They make sourdough bread. They make things from scratch. They eat together as a family. And so for me, Kanna wellness is, like, where I merge my love for psychedelics with my love for holistic wellness and healthy living.
And it's like those two parts of me got. See the merging. Right. That we were talking about. Wow. And it's so fun. We did. So the Kanna wellness shot is served as if you were taking a tequila shot, but instead of salt, we give you Kanna on your finger because it's an extract powder.
You take the Kana.
Yeah.
You lick it from your finger and then you take the shot, which is a honey lemon ginger immune boosting shot. It's so good. It's so spicy. And I was so proud of coming up with that.
So clever.
So clever. Right? So fun. So just. I'm excited to just develop that more and just offer people a really simple, fun, approachable way to be well and to live a lifestyle that is full of wellness. And happiness and laughter and you know, is my, my one product gonna offer that to people? No, but I think it's a tool in their toolkit that can be used to empower their day to day lives. And it's something that I am so behind obviously I started the company so yeah. Excited for, for all of it and for all the opportunities that await. And yeah, just really, it's, it's really cool how like I started Modern Psychedelics because I was like, I'm really interested in these topics and I want to like learn about these things.
And like Modern Psychedelics led to coaching, led to kind of wellness. Like you just never know where you're going to end up. And I think the important thing is to just start and to be really like sharp and direct with following those instincts that you have around, like maybe I could do this. Maybe you could.
Yeah.
You know, maybe you actually could.
Yep. Yeah, you don't know until you try. And I think that's such a beautiful spot to end of just reminding all of our listeners that you can try to pre plan this crazy journey of life and entrepreneurship. But it is so much more fun to just be along for the ride, to follow those nudges, to also pay attention to what's working to sustain the business bottom line. But to know that where you are today is not where you'll be in a year, is not where you'll be in five years and to instead of trying to follow a meticulous plan to just lean into the fact that this could change. And that's okay because the next version of me is going to know so much more and I'm going to have new ideas and I'm going to have these serendipitous opportunities where I meet someone and I become the first founder of this product and you can't write that stuff in a business plan. And yeah, that's the stuff that I really wish that early stage founders and entrepreneurs could lean into a bit more of not trying to have such a tight rein over how they control the outcomes and instead lean into what feels good and just know that like it will all work out if you keep going and following your own clues and signals as to what's bringing you joy and what your customers want from you. So it's really cool to see stepping into this new version of the business to be back on the front lines of sampling it to customers like what a great and like bringing a brand to life.
Right? You and I have spent many years kind of behind microphones and on zoom and coaching, which is often done virtually, but there really is nothing like getting out into community and watching a product or a service transform lives. So we wish you all of the best. Keep us posted and come back on the podcast anytime.
Thank you so, so much for having me on again.
And where can people find out more about you or about Kanna Wellness?
Yeah, so my personal Instagram is Lana Pribbic. That's just like, I'm getting back into photography and, you know, documenting my personal style journey. So that's just fun, light stuff. Modern Psychedelics is the podcast that's on Instagram. You can listen On Spotify, Apple. YouTube is popping off. We're getting into vlogging and just being the fun, creative person that I am.
Yeah, More vlogs, please.
More vlogs. Yeah. Integration Diaries is what I'm gonna call them. So modern psychedelics on YouTube and then kannawellness.com for Kanna. Yeah. If you're in Canada and you're looking for just like a natural supplement, it comes from South Africa, which I didn't mention, but it's a natural supplement that is like mood boosting. It's got nootropic. It's basically like a mushroom micro dose, but more predictable and, you know, in my opinion, a little bit better.
Good for like daytime. Like if I'm working. Yeah.
Oh, yeah.
Oh, hell yeah.
Oh, yeah. That's like how I usually do it.
Okay.
A little bit in the morning and it'll take you through your work day and you're like focused and sharp. It's like you just have a good day.
Yeah.
You know, as my mom says, it helps you organize your mind.
That is the feeling that we all want right this day and age of feeling chaotic.
Yeah.
Thank you so much for coming on the podcast.
Of course.
Such a true pleasure. And we will chat again soon.
Thank you.
Visionary. In case you didn't hear, we have an amazing in real life event coming up in Paris, Ontario, Canada on Friday, March 28. We have rented out the most stunning riverside venue to gather female entrepreneurs. Why have we done this? Because what we've realized over the last 10 years of running our businesses is that posting on Pinterest, creating a viral reel, designing your website, having a fancy logo, none of that matters if you don't have a community of people who celebrate you, who share your work, and who rally behind you in times of need, and in times of celebration, your community is everything. The relationships that you have are everything. And that's why we want to invite you out to join us for this amazing real life daytime event. So what is a wave event? Well, we have guest speakers. We've got the founder of Mabel's Labels coming, a company that sold for $13 million.
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