The Simple Shift You Can Make TODAY for More Business Success
How Aligning Your Business with One Clear Message Can Be The Difference Between a Sleepy Business vs. a Successful Business.
I want to share a success secret that my very first Online Business Coach gave me.
As your Business and Marketing coach, it would be a disservice if I did NOT share this with you.
It’s a secret that will make you $1000’s or even millions over the coming years.
This is advice that my first business coach told me many years ago, and it has really stuck with me and proved to be true.
It’s not revolutionary,
It’s not sexy,
It’s not to ‘start a Pinterest account, create a membership, build an email list, or launch a digital course’ like all the gurus are telling you.
Those things can come later. Right now, they’re not the priority.
What I’m about to tell you is simple, but it’s not necessarily easy—especially if you’re multi-passionate (hi, that's me!).
This advice has single-handedly shaped my success (and allowed me to create an amazing consulting business as a creator, coach and expert).
Here it is…
Choose one area of interest, and go deep in order to become a subject-matter expert. The go-to person. The one who is constantly referred to others.
Become laser-focused on your ‘thing’.
Whether it’s digital marketing, gluten-free sourdough recipe creating, or becoming the best spin instructor on planet earth.
Read everything you can about it. Create content around it. Share it with friends and family. Host free workshops. Immerse yourself completely in this one thing—and commit to it long-term.
By long term, I mean years & years & years!
Play the long game.
For me, that “one thing” has always been marketing.
I’ve been talking about marketing for over a decade. I’ve hosted a marketing podcast for seven years with 350+ episodes. I’ve sent more than 1,000 emails about marketing. I listen to podcasts about marketing in my spare time. I’ve spent $100,000 mentoring with the best marketers and attending their conferences.
This type of single-minded focus has positioned me as a top-ranked resource for marketing and business coaching.
It's why I have a full roster of clients every month.
This kind of obsession is what builds credibility, recognition, and, ultimately, a profitable business.
What I see happening too often is people spreading themselves thin.
They jump from one idea to another, promoting different products, serving mixed audiences, and trying various strategies.
The result?
Nothing sticks.
If you want to succeed, don’t focus on chasing quick wins or hopping from idea to idea.
The question is…
What’s your niche,
What are you known for?
When you ask someone to describe your expertise in just 1 word, what do people say?
And while I have your attention, thank YOU for taking time out of your busy day to read this blog and to trust that I have something valuable to share with you!
To learn more about how I can support your Business & Marketing Growth Goals, click here.
*p.s. If you tell me ‘the blog sent you’ I’ll share a special discount code with you for 15% off any coaching package.