I attended Alex Hormozi's Scaling Workshop in Las Vegas: Here’s what I learned, and whether I would recommend it (or not).

TL;DR:

I just got back from a whirlwind trip to Las Vegas where I attended the Acquistion.com Scaling Workshop presented by Alex Hormozi and his team.

Definitely not the typical Las Vegas trip, that’s for sure! There was no gambling, no clubbing, and no fancy cocktail bars.

However, I did get to spend 2 very full days learning from Hormozi’s team on whether my business was prepared to scale, how to identify the weak spots, and what the next steps for growth look like.

It was an incredible experience, and if you can afford the expense ($5000 USD ticket and flights + hotel) then I’d say go for it. The workshop delivered on ALL fronts and I’m glad I went.

Have you ever heard the quote ‘if you’re the smartest person in the room, you’re in the wrong room?’

Over the past 72 hours, I flew from Toronto → Las Vegas to attend the Alex Hormozi Scaling Workshop (put on by the Acquisition.com team at their headquarters).

The workshop was originally put on my radar by my friend Krista who is a wonderful entrepreneur (and a mama, like me!) and at first I thought “oh there’s nooooo way I am qualified to attend”. Especially after taking a modified maternity leave over the past 16 months, I simply didn’t know that I was in a position to get the most out of this opportunity.

The workshop is centered around the concept of ‘scaling’ (ex: growing your business with strategy, to the point where you could sell it if you wanted to). And as someone who runs a Marketing Consulting Company (Kelsey Reidl Consulting, Inc.) which is mainly centered around my own intellectual property, I am constantly negotiating with myself on whether I have chosen a sustainable model for my current life goals.

Afterall, my business is literally based around me and my brain, which is the opposite of a sellable business. Yet, the more I thought about it, the more I realised that this was exactly the room I wanted to be in.

I wanted to surround myself with $1 million and $10 million dollar CEO’s to observe how they think, how they solve problems, and how they approach opportunity. Even though I knew I would have major imposter syndrome, I knew it was my next step. I also knew that it would push me to become a better, moer well rounded business coach for my clients.

So, Viva Las Vegas! Let’s do it!

P.s.

I wrote this blog from one of the lobby bars in the Wynn Encore Las Vegas, after just wrapping up the 2 day event.

In the coming paragraphs, I’ll share:

Why I decided to attend Alex Hormozis’ event
My hesitation around leaving my family for the first time since my little guy was born! (Being a mama entrepreneur is a TRIP!)
What I thought of the workshop experience curated by the Hormozi team + the structure
The key lessons I learned about Scaling
Action I am taking and what I will implement

Why I Decided to Attend Alex Hormozi’s / Acquisition.com Workshop

I’ve been following (& learning from) Alex Hormozi online for at least 3 or 4 years.

His way of breaking down complex business topics into easy to follow frameworks is unparalleled, and I can truly say that I’ve taken a LOT away from his free content over the years. I’ve also read both his books ($100M offers and $100M leads) in the past 2 years and even though I don’t evangelise his content or consider myself a superfan, he is certainly someone I respect greatly for his level of consistency, his bold business takes, and his ability to teach marketing in an easy to understand way.

I didn’t come to the workshop with expectations. I deeply believe that there is always a return on these types of investments, but I am never looking for it to be immediate. I just know from many years of experience what the energetic exchange of attending conferences, workshops and events is. It’s infinite. But I would never try to convince anyone to do it, if they don’t truly believe in the power of ‘getting in the rooms’.

All this to say,

When one of my business besties who lives on the other side of Canada said she was going, I got this gut feeling that I needed to go, too.

This comes after taking a 1.5 year maternity leave where I did not travel or ever leave my babe. Finally, I felt ready.

What It Was Like Leaving My Family For The First Time!

Leaving my family for the first time was hard. I won’t lie about that. I haven’t spent more than about 14 hours away from home since he was born.

Not because I had nowhere to go, but moreso because I never felt ready, until now! The cool thing? My husband Dave was SO excited to have some solo time. What a gift it was for me to leave, and to allow him to create core memories.

Of course I cried many tears in the hours leading up to leaving, and when I pulled away. But with each passing hour that I was away, it got easier to lean into the present moment and fully embrace the opportunity to work ON my business for the first time in a long time.

The Workshop Experience

Day 1 Highlights

On Day 1, we went through a very comprehensive and robust business scorecard where we began crunching numbers to see how sellable our business was.

One by one, we met the workshop team and some of Alex Hormozi’s key staff members who shared a presentation and practical exercises with us, and the scorecard started to fill itself in.

I found this exercise enlightening and really good for someone like me who is more of a creative, free flowing, and less number savvy entrepreneur. The numbers and concepts we covered included:

Revenue
EBIDTA
Key Value Adders (ex: Recurring Revenue)
Key Value Detractors (ex: Risk)

Not every business owner will ever care to crunch these types of numbers or even care to consider ‘selling’ or ‘scaling’ their business, so if that’s not your vibe, this workshop is probably not a fit. But if it is, you’ll love Day 1.

At the end of Day 1, we FINALLY got to hear from Alex Hormozi himself. He did an incredible Q&A and shared some key concepts with us. This was my personal Day 1 highlight because I really love listening to him.

At the end of the day, Hormozi went into what I would consider one of the best sales pitches of all times. He made an offer to join his $35,000 USD program where you could continue to work with his team over the next 12 months.

I couldn’t believe how many people easily took him up on the offer! He truly is a master of the craft and he practices what he teaches!

Day 2 was a combo of roundtables, learning from the team, and another Q&A with Alex.

When we arrived on Day 2, we were put into smaller groups for a morning of ‘roundtables’. This was the highlight of the entire workshop for me.

I knew that it would be a bit of a growth edge for me to ask questions, so I made sure to raise my hand.

What I Learned About Scaling a Business (My Top Takeaways, Lessons, and Insights)

Lesson 1: Stop Resisting the Obvious Path

If your goal is to grow your revenue, the simplest answer is often the right one. Focus on what’s working and squeeze every last drop of value from it until it’s tapped out.

This nugget of wisdom isn’t from a famous quote, but something I pieced together from conversations at a workshop with entrepreneurs pulling in $1–$10 million annually. Here’s the thing about us entrepreneurs—we’re so obsessed with fixing broken parts of our business that we sometimes ignore the areas where we already have momentum (and revenue rolling in).

Sound familiar? Maybe this feels a little too relatable. Like, say, if you had an online course that crushed it back in 2020 but hasn’t performed the same way in recent years.

Well, newsflash:

Times have changed.
The market has evolved.
Your competitors have multiplied.
And yeah, sometimes the industry gets a little saturated and consumers a lot savvier.

Now, ask yourself this question: What if the answer isn’t to revive the parts of your business that are limping along but to double down on what’s thriving?

One of the game-changing stories I heard at the Acquisition.com Scaling Workshop was about a business owner struggling with a program in decline. Their group golf coaching program wasn’t bringing in the revenue it used to. Meanwhile, their brand deals on Instagram and YouTube? Absolutely blowing up.

Now, did Alex Hormozi tell this person to try harder to salvage their golf coaching memberships? Nope. Instead, he encouraged them to lean into the opportunity sitting right in front of them. The booming Instagram and YouTube channels had opened up the chance to monetize through media buying and ad partnerships. By pivoting their energy toward building a media business, they stepped into a space with endless potential.

Because here’s the truth about creators with strong media presence—brands are practically lining up to collaborate with them.

The takeaway? Be smart enough to follow the flow. Pay attention to where the real momentum lies and pour your energy there. Stop trying to force life back into stagnant areas of your business.

Scaling doesn’t have to be complicated. Sometimes, the smartest move you can make is to trust the path that’s already showing signs of success and run with it.

Lesson 2: Identify and Fix Your Biggest Constraint

One of the biggest takeaways from the workshop was learning to zero in on the one thing holding your business back. Maybe it’s lead generation. Or a shrinking market. Or pricing that feels off. It could be conversion rates or tangled-up operations. Whatever it is, tackling this bottleneck is the key to unlocking growth.

Here’s the thing about us entrepreneurs—we’ve got big ideas, endless enthusiasm, and a tendency to have 20+ tabs open at all times. It’s like a badge of honor, right? We thrive on action and passion. But all that multitasking? It’s messing with our ability to stay focused on what actually matters.

And here’s the kicker. Sometimes, it’s hard to even figure out what “the main thing” is in your business. Hormozi broke it down and showed us that fixing growth roadblocks isn’t about solving everything at once. It’s about mastering the art of triage.

The process he taught us was a game-changer. The idea? Successful entrepreneurs don’t move on to the next problem until they’ve resolved the most important one in front of them. Then they tackle the next, and the next, and keep building momentum. Fix. Grow. Repeat.

The lesson here? Stop spinning your wheels on multiple fronts. Instead, put your energy where it can make the biggest impact. Once you clear your biggest hurdle, you’ll be shocked at how fast things start moving. Prioritization is your business accelerator. Use it wisely!

Lesson 3: De-risking Your Business

"All business has risk, but a lot of risk can be prevented." - Alex Hormozi

Here’s the truth—I don’t think much about risk. My brain is wired completely the opposite way. I’m all about seeing possibilities and tuning out potential negative outcomes.

Some might call it ignorance.
Others might call it irresponsible.
But me? I call it awesome!

I love jumping into things headfirst without analyzing what might go wrong at every step. Honestly, that kind of overthinking feels like a total buzzkill.

That said, I’m really glad the Hormozi team broke down how to de-risk your business. It’s not about squashing your optimism; it’s about putting your business in a solid, sellable position.

Here are a few eye-opening takeaways from their session that made me rethink some things:

Don’t rely on only one channel for all your leads or sales. For example, if your entire customer base comes from Google Ads, that’s a glaring risk. Algorithm changes or rising costs could put you in a bind.
Got all your eggs in the Instagram basket with no in-real-life connections? Risky.
If a single referral partner sends all your leads, your business is practically begging for a traffic jam.

Even with three or four consistent marketing channels in my own business, I realized there’s room for improvement. Diversifying those channels keeps things sustainable. Plus, testing new ones is invaluable because you never know where your next big wave of leads might come from!

Here’s a golden rule for risk management in business: If 70% of your leads are coming from one source, your business is vulnerable. Building three to four reliable channels safeguards against market changes, algorithm shake-ups, or lost partnerships. It’s not just about avoiding risk; it’s about making your business sturdier and more valuable.

Take it from me (now slightly risk-aware): De-risking your business is the kind of peace of mind you didn’t know you needed.

My Reflections on the Trip

Would I recommend the Alex Hormozi Acquisition.com Scaling Workshop?

100%

The caliber of people attracted into the room was 10/10. The entire agenda was created perfectly. They literally thought of everything! And the team we learned from and worked with was generous, smart and had incredible energy.

Leaving home (and my family!) for three days wasn’t easy, but it was SO rewarding—for me AND for my husband and son (who got invaluable one-on-one time together, which is SO special).

Remember: investing in yourself is also investing in your family, your dreams, and your future.

This workshop was worth every penny (even though it costs a LOT of pennies to attend) and I’m already rolling out some big business shifts as a result. It has also helped me to achieve a LOT of breakthroughs with my 1:1 business coaching and marketing consulting clients, so that’s a win!

Feel free to DM me on Instagram if you have specific questions,

And

If you want the AUDIO version of this, I recorded a really candid Podcast Episode where I share even MORE juicy details from the Alex Hormozi Scaling Workshop.

Happy Scaling!

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🚨 Before You Go!

I’m here to build and help you implement a step-by-step, customized marketing plan that takes your business from slow to stable, earning you a generous yearly income without ever having to set foot in the office again.

If I’ve learned anything in my 14+ years of marketing and business-building experience, it’s this: there are two types of solutions - core solutions to core problems and trending solutions to trending problems.

Trying to fix a core problem (such as bad SEO and your business not showing up in a Google search) with a trending solution (posting memes of Taylor Swift at the Super Bowl) won’t work.

When we work together, we first identify the challenge on our hands and then come up with the right type of solution.

Whether you’re dealing with a challenge around setting up your business, finding clients, or just want to know what to post on social media to start seeing fresh faces in your audience - I can help.

Apply for a free discovery call today →

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