🎉 Meet Bronwyn

Bronwyn is a lactation consultant and prenatal educator living in a small, tight-knit community in Northern Ontario.

When she came to me, she had dreams of growing her private practice as an independent lactation consultant (she previously worked as a Midwife but it was no longer aligned as a career path) into the go-to place for prenatal education and lactation consulting in Renfrew County. BUT... she was stuck.

She wanted a clear plan, a sustainable way to create content that brought her joy, and a systematic marketing strategy to build visibility and attract clients. Sound overwhelming? Yup, she thought so too—but here’s the thing, Bronwyn wasn’t starting from zero. She already had incredible skills, a love for her work, and amazing ideas. We just needed to channel them into an actionable plan.

Here’s how we made it happen. 👇

The Problem

Bronwyn’s private practice had some serious potential. She was working with a local massage clinic as an independent contractor. But after four months, her practice still wasn’t full. She was adding a second location to her offerings (exciting, right?!), but she needed guidance to create a marketing strategy that worked AND to feel confident taking the reins herself.

Her goals?

Attract more clients and fill her practice
Establish clarity around what makes her business unique
Build systems for content creation + marketing that didn’t feel soul-sucking
Become THE trusted name for lactation consulting and prenatal education in her area

There were SO many options to market her business that figuring out where to start felt like climbing a mountain in flip-flops.

The Fix 💡

We hit the ground running with a clear plan during our 1:1 session. Here’s what we tackled together and the strategies we implemented to give Bronwyn clarity and traction!

1. Networking Like a Pro

Bronwyn is AMAZING at connecting with people IRL, so we leaned into that strength HARD. She systematically reached out to local professionals, which led to some incredible opportunities like...

A new job as a rehab assistant for a physiotherapist, offering prenatal care and breastfeeding support 🤩
Increased referrals from Ottawa Valley midwives (yay for community love!)
Partnerships with local pros, like shadowing dentists who perform tongue-tie releases (future collabs? Heck yes!)
Planning a prenatal retreat workshop with a local yoga studio and doula

These connections didn’t just grow her business. They solidified her reputation as a skilled expert who's part of a vibrant local network.

2. Website Glow-Up & Email Magic

Bronwyn already had a pretty good website setup, but we made some tweaks to optimize the look and function of it.

Streamlined Navigation: We cleaned up her homepage to make her core services clear (goodbye, confusion!)
Added an Upcoming Events Page: This is HUGE for showcasing her workshops + getting clients excited for what’s next!
Email List-Building = Priority: We’re using Squarespace’s built-in tools to add email functionality. PLUS, Bronwyn is creating a postpartum preparation guide as her opt-in freebie to grow her list.
SEO Optimized Titles and descriptions were added to help clients find her online easily.

And you know what? Her site traffic started growing.

In fact, her website traffic had a 410% increase in just 60 days since we started working together!

The Wins 🚀🎉

After our work together, Bronwyn took action and started seeing results FAST. Here’s just a sample of what she achieved in a short amount of time:

Built a thriving network of referral partners and collaboration opportunities (hello, new clients!)
Boosted her website traffic + started growing her email list
Gave her services a glow-up with clearer offerings and a better website experience
Felt more excited about content creation

Your Takeaway?

Feeling stuck with your business or halted when it comes to marketing, like Bronwyn once did? You’re not alone, and there IS a way forward.

Sometimes, all it takes is a clear marketing plan and someone to guide you through those first changes that will make the biggest impact.

If you’d like to chat more about how Marketing Coaching can support your business growth this year, fill in this application →

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🚨 Before You Go!

I’m here to build and help you implement a step-by-step, customized marketing plan that takes your business from slow to stable, earning you a generous yearly income without ever having to set foot in the office again.

If I’ve learned anything in my 14+ years of marketing and business-building experience, it’s this: there are two types of solutions - core solutions to core problems and trending solutions to trending problems.

Trying to fix a core problem (such as bad SEO and your business not showing up in a Google search) with a trending solution (posting memes of Taylor Swift at the Super Bowl) won’t work.

When we work together, we first identify the challenge on our hands and then come up with the right type of solution.

Whether you’re dealing with a challenge around setting up your business, finding clients, or just want to know what to post on social media to start seeing fresh faces in your audience - I can help.

Apply for a free discovery call today →

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